Feb. 7: Beyond the Library Walls

Feb. 7: Beyond the Library Walls Richland Library is one of the most progressive public libraries in the country and one of Richland County’s most valued assets. It’s an award-winning, forward-thinking organization focused on enhancing the quality of life for all local residents. And, in keeping with a long history of visionary leadership, Richland Library is currently reimaging what it means to be a public library in the 21st century. Today, the library is in the midst of a multi-year, $59 million dollar construction project – rebuilding, building and renovating in locations throughout the county. As these new and renovated spaces are opening, a vision is coming to life: Richland Library is not just a place where books are stored, but a place where learning occurs – in all its many forms. Richland Library’s Chief Program and Innovation Officer, Tony Tallent, will walk through key points of this new vision and current approaches to how a public library provides truly impactful services. Phillip Higgins, Director of Marketing and Digital Strategy will discuss how they’ve gone about marketing this new vision to both loyal library lovers and new customers, and how these lessons can apply to other businesses and organizations challenged with changes in messaging, marketing and customer experience initiatives. When: Tuesday, February 7, 2017, from 11:45 a.m. to 1:15 p.m. Where: The recently renovated Richland Library North Main, 5306 N. Main Street, Columbia, SC 29203 Registration deadline: Noon, Monday, February 6, 2017 Click here to register for this event. For more information: Please contact IABC/SC VP of Professional Development and Programs – Ginny Jones, 803.217.9501   Guest Speakers:   Tony Tallent Tony serves as the Chief Program and Innovation Officer...

Jan 10: Friends Don’t Let Friends Use Bad Grammar

Would you trust your car to a mechanic who didn’t know the difference between a wrench and screwdriver? How about giving your computer to a technician who didn’t know the difference between Windows and Mac OS? Knowing the rules of grammar and punctuation (the writer’s tools) and how to use them is the difference in knowing “your crap” and knowing “you’re crap.” Join former newspaper columnist and editor C. Grant Jackson, now principal at GrantJax Communications, for a grammar tune-up and a look at some of the most abused tools in the writer’s toolbox. When:                   Tuesday, January 10, 2017 11:45 AM  – 1:15 PM Where:                  Farm Bureau Insurance Auditorium 724 Knox Abbott Drive, Cayce, South Carolina 29033, USA View Details, Fees & Location Registration Deadline:    Noon, Monday, January 9, 2017 Details and registration...

Jingle Mingle 2016

Join communications and marketing professionals from across the Midlands to ring in the holiday joy with live music, cocktails, and heavy hors d’oeuvres! Tuesday, Dec. 6, 2015 6-9 p.m. at Spirit Communications Park Club Lounge 1640 Freed St Columbia, SC 29207 Information, directions and tickets here. Sponsored by: IABC/SC, SCPRSA, AAF of the Midlands, AMA Columbia, AMA USC, SMPS Palmetto...

November letter from the President

Dear IABC/SC members, I thought it would be nice to offer a break from politics, so I waited until today to share with you some takeaways from the IABC Southern Region Conference. It was a fantastic event at Coca-Cola Headquarters in Atlanta on October 13 and 14. Discretionary Effort This term was new to me. It’s what differentiates the best from the average. Bosses and clients expect a baseline level of service. The discretionary effort is the work that goes ‘above and beyond’ that basic expectation. Thermometer or Thermostat There are two kinds of professionals. Thermometers and thermostats. A thermometer constantly measures and reports. A thermostat measures and reports, but also has the gumption to utilize resources to regulate. In business, a thermometer points out the problem while a thermostat anticipates and adjusts so there is really no problem in the first place. Which are you? Which do you want to be? Keys to Success Focus Anticipation Initiative Responsibility Customer Questions Potential customers have these questions for anyone, selling anything. Can I trust you? Do you care about me? How is this relevant and my best option? Storytelling Storyselling The world of communications, marketing, and advertising is crowded and filled with noise. Here are three techniques for “selling” your story. Lead with a paradox or sort of startling assertion. Dickens — “It was the best of times, it was the worst of times.” Lead with rapid succession. Off the top of my head example — “Tom hates squirrels, Cathy is scared of raccoons, and Maggie shudders at the thought of snakes. It’s a good thing Don and John run...

CONNECT 2016: Joint Professional Development Conference with SCPRSA

Conference Registration is now open! CONNECT2016: Friday, Nov. 4, 8:30 a.m.- 4 p.m. SCANA Headquarters, 100 SCANA Parkway, Cayce, SC 29033  The South Carolina chapters of the Public Relations Society of America and the International Association of Business Communicators are bringing together communication professionals to CONNECT on topics of media relations, crisis communications, trends in technology and more. This one-day statewide conference will educate new and seasoned professionals on industry-leading topics. Registration is required. CONNECT2016 is open to all members and non-members of each organization, along with any other communications professional interested in attending. Costs: Students: $50 (not eligible for Early Bird rate) Early Bird SCPRSA or IABC/SC Members (Ends Sept. 30): $100 Eary Bird non-member (Ends Sept. 30): $125 After September 30: SCPRSA or IABC/SC Members: $150 Non-members: $175 Keynote sponsored by BlueCross BlueShield of South Carolina SCPRSA and IABC/SC CONNECT2016 Presents … Marcus Lattimore  Marcus Lattimore, former USC Gamecock football player and San Francisco 49ers and current Heathwood Hall assistant football coach, will ignite our Connect conference with inspiration, motivation and powerful testimony. As marketing and communications professionals, we can all use a pep talk to rally our creative powers and create big ideas. This is a keynote address you con’t want to miss. Lattimore will be available after his keynote for signing and pictures.  Breakouts: May I Have This Dance? Moving Beyond Diversity to Inclusion Dr. Katrina Spigner CEO, Re-Source Solutions, LLC SUBJECT: Diversity and Inclusion The Power of Public Speaking Marion Crawford Robyn Zimmerman Crawford Strategy SUBJECT: Public Speaking It’s Hot, Hot, Hot! The Hot Seat of Palmetto Politics Chip Felkel The Felkel Group SUBJECT: Politics and PR What...

October Letter from the President

Dear IABC/SC Members, The other day, I was joking with a veteran communicator about how it seems that many public relations professionals are hopped up on something. We came to the conclusion because we read something like this from businesses and organizations nearly every week: “Company is excited to announce….” You might ask, what’s wrong with that? Or, why is it bad for our profession? First, it’s poor form. Professional writing should tell your audience about your news or information. It’s not about how it makes anyone feel. Secondly, professional communicators should not write things that are false. I’m sure some of you are reading this and thinking, that a new hire or new event is exciting and that I’m being pedantic. To those of you, pause for a moment and consider two videos showing actual excitement. This baby girl heard a Katy Perry song. These folks found out that Oprah Winfrey had just given them a new car. That is what excitement looks like.  If, upon hearing what you are about to share, you or your boss reacted like any of these people , then by all means, write excited. If not, avoid the subjective language. Successful public relations strategy is rooted in fact and figures, not rhetorical half-truths. Instead of the flowery words, dig deeper and explain to your audience why that new hire stood out and how he/she is going to make your business better. Or, tell us how that fundraising event going to count in your community. Certainly, that takes more time and effort — but, it’s worth it. PS. October is Membership month. Learn about gift cards you can...