February 6: How to Get in South Carolina’s $20.2 Billion Tourism Industry

Learn how to transform hidden gems into beautiful stories with Dawn Dawson-House. Dawson-House is the brains behind The Green Book, the state’s first online travel guide to African American historic sites. While the stories of the more than 300 sites featured in the guide are compelling, the guide’s development is also fascinating.

Learn about the research, design, web design, social media and other aspects of The Green Book development, and how this story inspired organizations all over the state to jump on board. Look forward to hearing about who was involved and how, and the story behind how this amazing communications and tourism marketing project contributed to South Carolina’s growing $20.2 billion tourism industry.

Flock and Rally with the S.C. African American Heritage Commission took home an Award of Excellence
at IABC/SC’s 2017 Palmetto Awards for the project. Join us to learn why!

Dawn's mugshotDawn Dawson-House is Director of Corporate Communications for the South Carolina Department of Parks, Recreation & Tourism.  She directs a program that shapes and shares the agency’s good work toward growing tourism, operating 47 state parks and providing assistance to communities for tourism and recreation development. She is editor of the monthly e-newsletter “South Carolina Tourism Today,” and serves as spokesperson for the agency.

Dawn formerly led the agency’s tourism public relations effort, which generated millions of dollars’ worth of free publicity for South Carolina in newspapers, magazines and online publications across the country and in international markets.

Dawn is a 1985 graduate of the University of South Carolina’s journalism school, and an avid Gamecock fan. She lives in Columbia with her husband, William.

When: Tuesday, February 6, 2018, 11:45 AM  – 1:15 PM

Where: Farm Bureau Insurance, 724 Knox Abbott Dr, Cayce, South Carolina 29033. Please park in the fenced parking lot directly behind the building across F Avenue. The main entrance to the building faces the parking lot.

Dress Code: Business attire

Registration Deadline: By NOON Monday, February 5, 2018