Nov. 3: IABC/SC and SCPRSA joint professional development conference


Hurry – Registration window closes at midnight on October 31st!

Join us this November for a day full of stimulating discussions on current and future trends and tactics for PR and communications.

The South Carolina chapters of the Public Relations Society of America and the International Association of Business Communicators are bringing together communication professionals to CONNECT on topics of media relations, crisis communications, trends in technology and more. This one-day statewide conference will educate new and seasoned professionals on industry-leading topics.

CONNECT 2017 is open to all members and non-members of each organization, along with any other communications professional interested in attending.

See AGENDA for speaker and topic details.

Click here for speaker bios.

In addition to a day loaded with important and timely topics and discussions, we will have a continental breakfast and networking lunch available.

Registration is required. Security at the SCANA Headquarters requires a photo ID. Please be prepared.Walk-ups are welcome but food may not be guaranteed.

We can’t wait to see you at the CONNECT2017 conference! Be prepared to get inspired and motivated to be an even better communicator and marketing professional!

When:  Friday, November 3, 2017 8:30 AM  – 4:00 PM

Where: SCANA Corporate Headquarters, 100 SCANA Parkway, Cayce, South Carolina 29033, USA

 

REGISTER HERE!

Explore hot topics in PR & communications at CONNECT’17

SCPRSA & IABC/SC are happy to announce the session topics for CONNECT’17, their annual joint professional development conference.

The one-day conference in Columbia gives attendees the opportunity to delve into current topics and trends with experts.

We can’t wait to see you at the CONNECT2017 conference! Be prepared to get inspired and motivated to be an even better communicator and marketing professional!


KEYNOTE: CONNECT2017 PRESENTS … ELISE MITCHELL

Learn to lead through the turn.

Join SCPRSA & IABC SC in welcoming this year’s CONNECT Conference keynote speaker – Elise Mitchell, APR, Fellow PRSA.

Elise is the founder and CEO of Mitchell Communications Group, one of the top 10 fastest-growing public relations firms globally and a two-time Inc. 500/5000 fastest growing company. Their clients include brands like Procter & Gamble, Hilton Worldwide, Kraft and Del Monte. She is currently leading efforts to build a global PR brand for Dentsu Aegis, who purchased her firm in 2012.

She’s learned leadership the hard way –  over 20 years of building a business from scratch. She shares her experience and lessons learned in a new book titled “Learning Through the Turn.”

Elise’s session, titled “Making the Journey Matter,” will pull from key ideas in her book and emphasize three practical leadership lessons:

  • Scrap the map – learn to go with the detours in life to find new destinations you didn’t anticipate.
  • Embrace uncertainty – navigate unexpected and unwanted change and lead through the change.
  • Enjoy the ride – live a full life and strike a good work/life balance.

BREAKOUT – SESSION 1:

Going Mobile – E-marketing and what you need to know to succeed
Paul Allen, University of South Carolina

Media Training 101
Adam Myrick, Lexington County Sheriff’s Department

 

BREAKOUT – SESSION 2:

Creating a Metrics Dashboard for Communication Success
Jessica Munday, Trio Solutions

Video, VR Text and Scrolling in Multimedia Production
Betsy Newman, multimedia producer, SCETV.

BREAKOUT – SESSION 3:

 Branding-Internal Rollout and Developing Brand Ambassadors
Kim Wellman, APR, Blue Cross Blue Shield of South Carolina

The SCORE Strategy: Recycle, Reuse, Reformat Your Content for Maximum Reach
Reba Campbell, Municipal Association of South Carolina

 


AFTERNOON PANEL:

The Solar Scene Eclipse Panel

Derrec Becker, SC Emergency Management Division
Merritt McNeely, SC State Museum
Tim Miller, Meteorologist, WIS-TV
Jeff Stensland, University of South Carolina

Moderated by Shawn Skillman

Other:
In addition to a day loaded with important and timely topics and discussions, we will have a continental breakfast and networking lunch available.