October 9: Rebranding AWP to ForcesUnited – Research, Development & Rollout

The Alison South Marketing Group was charged with evaluating the brand of Augusta Warrior Project, an organization serving thousands of active and retired military and their families in Georgia and South Carolina. The organization cuts through red tape to connect this population with needed resources from medical care to housing. Over the past ten years, market confusion with their brand was increasing as more organizations emerged using similar names. The new brand was revealed August 30. Ron Turner, VP of Branding, and Cynthia South, President of Alison South Marketing will share their experience.

When: Tuesday, October 9, 2018, from 11:45 to 1:15
Where: St. Andrews Richland County Library, 2916 Broad River Rd, Columbia, SC 29210