April 3: Secrets of Videography

Videography on any budget

Peer behind the lens caps of videographers Keith Bogart (Zero Gravity), Jeremy Lethco (dustoftheground), Meaghan Norman (NP Strategy) and Andrew Smith (BlueCross BlueShield of South Carolina) as they discuss videography on multiple budgets. Learn about their strategies, execution, tips and tricks. Get ready to take notes, as they’ll be introducing you to videography that can be done from a cell phone all the way to full production, plus how to best work with videographers, straight from their own points of view.

Kevin Floyd-min

Kevin Floyd


Moderator Kevin Floyd will have a list of questions ready to ask the panel, but be ready to ask your own!




Keith Bogart: Since 1993, Keith has been a producer, director, writer, director of photography, motion
graphics designer and video editor. He co-founded Zero Gravity with Banks Meador in 1999. Prior to
joining Zero Gravity’s day to day operations as a producer in 2002, Keith was a regional sales manager
for Pinnacle Systems, a video editing system manufacturer. His territory covered half of the United
States. He also worked as a video editing consultant for large-scale clients like CNN Atlanta, CNN New
York, the NBA Network, and Lockheed Martin.

As a producer/director at Zero Gravity, Keith has worked with some of the largest companies in the
Carolinas designing, producing, and directing award winning video productions. Keith specializes in
working on tight deadlines, providing realistic and accurate budgets, and directing humorous and
lighthearted broadcast TV commercials and corporate marketing videos.

His producing/directing credits include award winning productions for BlueCross and BlueShield of
South Carolina, Duke Energy, Palmetto GBA, AgFirst Farm Credit, Colonial Life, Southeastern
Freightlines, Scotland Health Care, AARP of SC, AbleSC, Waste Management, Columbia Chamber of
Commerce, US Department of Defense, and too many local commercials to list.

Jeremy Lethco: Jeremy co-founded dustoftheground in 2010 with longtime friend Austin Grebenc. Over the past eight years, he has directed and edited work for clients of all shapes and sizes ranging from zero-dollar passion projects to multi-million dollar campaigns. As the advertising industry continues to evolve, dustoftheground has begun to carve out their niche by developing a unique approach to producing high quality branded content short documentaries within the demanding production windows that modern agencies have come to expect. The company’s mission is simply this – “True stories. Beautifully told.” In addition to being a full time director, Jeremy is also a full time husband to his wife, Katie, and father to his two incredible kids, Judah and Lily. In his free time, he enjoys making short subject documentaries, riding his bike, and reading fantasy novels.

Meaghan Norman: Meaghan Norman is an experienced journalist with more than ten years in television news; spanning markets across the country including Hartford, CT and most recently, Columbia, SC where she served as weekend evening anchor, general assignment reporter and host of a weekly Sunday morning program targeting community and public interests.

Meaghan prides herself on being a skilled storyteller, adept at crafting messages and expressing visions
through a visual art form. Her work has earned several regional awards from the Associated Press and
South Carolina Broadcasters Association; and a national award from the National Association of Black
Journalists for in depth coverage after the June 2015 massacre at Mother Emanuel Church in Charleston.

Meaghan has spearheaded efforts to tell stories that promote brand awareness and identify concerns in
communities. Her critical thinking, attention to detail and objectivity are evident in every story as she
focuses on the best way to convey the facts, further a client’s mission and educate audiences across
multiple media platforms.

Andrew Smith: Andrew graduated from the University of South Carolina with a degree in Media Arts.
Post-graduation he worked with the production company Zero Gravity, the NFL Network, various
political campaigns and Nickelodeon t.v., and had many other production experiences. He and his father
also created their own production company, Modos Media, and created videos for various clients
ranging from USC to the Town of Blythewood. They also produced two documentaries on the Vietnam

His current position is at BlueCross BlueShield of South Carolina as a full-time videographer in Corporate Communications. For the past year he has shot, edited and produced all types of videos for BlueCross has enjoyed every minute of it.

Moderator Kevin Floyd: For than 20 years, Kevin N. Floyd has worked a professional communicator. He is Marketing and Communications Director for the Murphy & Grantland law firm in Columbia and Communications Director for the Alison South Marketing Group.

A graduate of the University of South Carolina journalism school, he became Executive Producer of
News at WIS Television in the early 2000s, where he won an Emmy award. In 2013, he was on the three-person team that launched  NP Strategy, the public relations subsidiary of the Nexsen Pruet law firm.  Kevin serves on the Board of Directors for the South Carolina Chapter of the International Association of Business Communicators and on the Advisory Board for Teach for America – South Carolina. Between his time in television news and law firms, he taught first graders in Charlotte through the TFA national service corp. program.

When: Tuesday, April 3, 2018 11:45 AM  – 1:15 PM

Where: BlueCross BlueShield of South Carolina
2501 Faraway Drive (I-20 at Alpine Road), Columbia, South Carolina 29219, USA

Dress: Business attire

Registration deadline: by NOON on Monday, April 2