United Way of the Midlands Celebrates 100 Years of Strategic Communications May 19

Join the members of IABC South Carolina for a special in-person conversation celebrating a century of impact with United Way of the Midlands, led by Joey Wallace, vice president for digital strategy and communications. As United Way of the Midlands marks 100 years of community intervention and service, this engaging session will explore how strategic communications, public trust and strong brand recognition have helped sustain and strengthen the organization’s mission across generations. Attendees will gain valuable insight into the role communicators play in building credibility, fostering community relationships, and leading through change in the nonprofit and public sectors.

Hosted at Farm Bureau Insurance, this event offers IABC South Carolina members a unique opportunity to hear firsthand reflections on legacy-building, reputation management and mission-driven storytelling from one of the Midlands’ most recognized organizations. Whether you work in corporate communications, public relations, nonprofit leadership or marketing, this conversation will provide practical takeaways and inspiration for building trust and visibility that lasts.

 

About the Speaker:

Joey Wallace | Vice President for Digital Strategy and Communications – United Way of the Midlands

Joey Wallace HeadshotJoey Wallace has been at United Way of the Midlands for 19 years and currently serves as vice president for digital strategy and communications. Wallce holds a Master of Mass Communications degree and a Bachelor of Science in journalism, both from the University of South Carolina. He has served on the boards of the local chapters of the Association of Fundraising Professionals (AFP) and the American Advertising Federation (AAF). In 2020, he served as president of AAF Midlands, which was named National Club of the Year while Wallace was named Club President of the Year for Division 3. He is a graduate of Leadership Columbia, class of 2011. He lives in Columbia, South Carolina, with his wife, three kids, three cats and a dog.

 

 

When: 

Tuesday, May 19 | 11:45 a.m. – 1 p.m.

 

Where:

Farm Bureau Insurance (Fourth Floor Training Room)
724 Knox Abbott Drive
Cayce, SC 29033

 

Registration Fees:

  • IABC Member: $20
  • Non-member: $25
  • Student: $20
  • Walk-up: $35 (May 16 through day of the event)
Register Now