During this lunch and learn, content strategist and copywriter Ben Culbreth will share practical guidance for creating content that balances search visibility with a clear, natural, human-focused voice. Attendees will learn how to identify and incorporate SEO keywords without forcing them into the copy, avoid common SEO writing mistakes, and about tools and resources that can strengthen their content development process. In an ever-growing digital world, this session will offer useful strategies for writing content that connects with audiences.
When:
Tuesday, Aug. 4 | 11:45 a.m. – 1 p.m.
Where:
Farm Bureau Insurance – Auditorium
724 Knox Abbott Dr.
Cayce, SC 29033
Registration Fees:
- IABC Member: $20
- Non-member: $25
- Student: $20
- Walk-up: $35 (Aug. 1 through day of the event)
Check Payment:
Those who wish to pay by check and need an invoice should contact us at info@sc.iabc.com by July 31. The requester will receive an invoice for their order and instructions on submitting a check payment.
About the Speaker:
Ben Culbreth – Content Strategist + Copywriter – Culbreth Copywriting LLC
Ben Culbreth is a content strategist and copywriter and the only one who shows up for work at Culbreth Copywriting LLC. He helps folks develop branding and content strategies and writes copy for websites, emails and customer stories. He lives in South Carolina. You can read his words and see his work at benjaminculbreth.com.
Save the date to join AAF Midlands, IABC/SC and SCPRSA in Columbia Nov. 12 for our one-day statewide conference about current advertising, communication and marketing trends. This conference will educate new and seasoned professionals on industry-leading topics.
CONNECT 2026 is open to all members of each organization, non-members and college students interested in attending.
When: Nov. 12 | 8:30 a.m.-5 p.m.
Where:
S.C Department of Archives and History
8301 Parklane Rd.
Columbia, S.C. 29223
Call for Speakers
Interested in speaking at the CONNECT Conference Nov. 12 in Columbia, South Carolina? We would like to consider you, so please complete the form below by Aug. 3. Speakers will be notified of their selection by the end of August. Presentations will be 45 minutes with a 15-minute Q&A.