March 7: Starbucks. Dominos. EdVenture. What does it mean to change your brand?

Learn about Columbia-based non-profit EdVenture, its programs and its recent rebranding campaign related to a move toward statewide initiatives and programs outside of its children’s museum facility. Louis Fawcett is passionate about moving organizations forward to change and save lives.   He serves as Senior Vice President at EdVenture where he leads their fundraising efforts.  In his current role, he focusses on corporate sponsorships, individual major gifts, relationships with foundations and forging new and creative partnerships.   Louis has played a key role in new statewide initiatives at EdVenture including satellite locations, a mobile health RV and programming for children with special needs. Prior to joining the EdVenture team, Louis worked for nine years raising support for orphans and school children in China, Russia, Ethiopia, and Haiti.  In China, Louis helped raised funds for surgeries for children with special needs.  He also raised support to buy coats for children in Eastern Europe and equipment for orphanages.  In Ethiopia, Louis led the capital campaign to build Acacia Village, a home for children in crisis and transition.  He then went to work for Haiti Children to raise support for an orphanage for special needs children, three schools, five feeding programs and a vocational training center. Louis grew up in Virginia and graduated from Randolph-Macon College. He also holds Masters degrees from Wake Forest University and the Lutheran Seminary in Columbia. Louis serves as the President of the Central SC Chapter of the Association of Fundraising Professionals and President of Lighthouse for Life, an organization working to end human trafficking in South Carolina.  Louis lives in Columbia with his three children. When: Tuesday, March...

Feb. 7: Beyond the Library Walls

Feb. 7: Beyond the Library Walls Richland Library is one of the most progressive public libraries in the country and one of Richland County’s most valued assets. It’s an award-winning, forward-thinking organization focused on enhancing the quality of life for all local residents. And, in keeping with a long history of visionary leadership, Richland Library is currently reimaging what it means to be a public library in the 21st century. Today, the library is in the midst of a multi-year, $59 million dollar construction project – rebuilding, building and renovating in locations throughout the county. As these new and renovated spaces are opening, a vision is coming to life: Richland Library is not just a place where books are stored, but a place where learning occurs – in all its many forms. Richland Library’s Chief Program and Innovation Officer, Tony Tallent, will walk through key points of this new vision and current approaches to how a public library provides truly impactful services. Phillip Higgins, Director of Marketing and Digital Strategy will discuss how they’ve gone about marketing this new vision to both loyal library lovers and new customers, and how these lessons can apply to other businesses and organizations challenged with changes in messaging, marketing and customer experience initiatives. When: Tuesday, February 7, 2017, from 11:45 a.m. to 1:15 p.m. Where: The recently renovated Richland Library North Main, 5306 N. Main Street, Columbia, SC 29203 Registration deadline: Noon, Monday, February 6, 2017 Click here to register for this event. For more information: Please contact IABC/SC VP of Professional Development and Programs – Ginny Jones, 803.217.9501   Guest Speakers:   Tony Tallent Tony serves as the Chief Program and Innovation Officer...

Jan 10: Friends Don’t Let Friends Use Bad Grammar

Would you trust your car to a mechanic who didn’t know the difference between a wrench and screwdriver? How about giving your computer to a technician who didn’t know the difference between Windows and Mac OS? Knowing the rules of grammar and punctuation (the writer’s tools) and how to use them is the difference in knowing “your crap” and knowing “you’re crap.” Join former newspaper columnist and editor C. Grant Jackson, now principal at GrantJax Communications, for a grammar tune-up and a look at some of the most abused tools in the writer’s toolbox. When:                   Tuesday, January 10, 2017 11:45 AM  – 1:15 PM Where:                  Farm Bureau Insurance Auditorium 724 Knox Abbott Drive, Cayce, South Carolina 29033, USA View Details, Fees & Location Registration Deadline:    Noon, Monday, January 9, 2017 Details and registration...

Jingle Mingle 2016

Join communications and marketing professionals from across the Midlands to ring in the holiday joy with live music, cocktails, and heavy hors d’oeuvres! Tuesday, Dec. 6, 2015 6-9 p.m. at Spirit Communications Park Club Lounge 1640 Freed St Columbia, SC 29207 Information, directions and tickets here. Sponsored by: IABC/SC, SCPRSA, AAF of the Midlands, AMA Columbia, AMA USC, SMPS Palmetto...

November letter from the President

Dear IABC/SC members, I thought it would be nice to offer a break from politics, so I waited until today to share with you some takeaways from the IABC Southern Region Conference. It was a fantastic event at Coca-Cola Headquarters in Atlanta on October 13 and 14. Discretionary Effort This term was new to me. It’s what differentiates the best from the average. Bosses and clients expect a baseline level of service. The discretionary effort is the work that goes ‘above and beyond’ that basic expectation. Thermometer or Thermostat There are two kinds of professionals. Thermometers and thermostats. A thermometer constantly measures and reports. A thermostat measures and reports, but also has the gumption to utilize resources to regulate. In business, a thermometer points out the problem while a thermostat anticipates and adjusts so there is really no problem in the first place. Which are you? Which do you want to be? Keys to Success Focus Anticipation Initiative Responsibility Customer Questions Potential customers have these questions for anyone, selling anything. Can I trust you? Do you care about me? How is this relevant and my best option? Storytelling Storyselling The world of communications, marketing, and advertising is crowded and filled with noise. Here are three techniques for “selling” your story. Lead with a paradox or sort of startling assertion. Dickens — “It was the best of times, it was the worst of times.” Lead with rapid succession. Off the top of my head example — “Tom hates squirrels, Cathy is scared of raccoons, and Maggie shudders at the thought of snakes. It’s a good thing Don and John run...