by sc-webmaster | May 10, 2018 | Uncategorized
Have you been hearing a lot more buzz about Columbia, SC lately? Well, you’re not the only one. Columbia hosted 14.7 million out-of-area visitors last year and the numbers are on the rise. Find out what Experience Columbia SC is doing to attract tourists to the region, including hosting press trips for travel writers, working with culinary, lifestyle and travel influencers, spreading the word on social media, promoting local artisans, businesses and products and forging innovative advertising partnerships – all wrapped up in a successful new tourism brand. Presenter: Kelly Barbrey, VP of Sales & Marketing for Experience Columbia SC Kelly Barbrey has worked for Experience Columbia SC (formerly the Midlands Authority for Conventions, Sports & Tourism) for 14 years. Prior to her move to Columbia, SC the Georgia native worked for the Athens GA Convention & Visitors Bureau for three years. Kelly holds a journalism degree from the University of Georgia and prior to her work in the destination marketing industry was associate editor for a business and lifestyle magazine in her hometown of Atlanta. Kelly and her husband Jonathan have two daughters, ages 10 and 7. Her stress releases include shopping for local finds, writing, running and enjoying a cold glass of Sauvignon Blanc…but not all at the same time. When: Tuesday, May 1, 2018 11:45 AM – 1:15 PM Where: BlueCross BlueShield of South Carolina 2501 Faraway Drive (I-20 at Alpine Road), Columbia, South Carolina 29219, USA Dress: Business attire Registration deadline: by NOON on Monday, April...
by sc-webmaster | Apr 18, 2018 | Uncategorized
Videography on any budget Peer behind the lens caps of videographers Keith Bogart (Zero Gravity), Jeremy Lethco (dustoftheground), Meaghan Norman (NP Strategy) and Andrew Smith (BlueCross BlueShield of South Carolina) as they discuss videography on multiple budgets. Learn about their strategies, execution, tips and tricks. Get ready to take notes, as they’ll be introducing you to videography that can be done from a cell phone all the way to full production, plus how to best work with videographers, straight from their own points of view. Moderator Kevin Floyd will have a list of questions ready to ask the panel, but be ready to ask your own! Bios Keith Bogart: Since 1993, Keith has been a producer, director, writer, director of photography, motion graphics designer and video editor. He co-founded Zero Gravity with Banks Meador in 1999. Prior to joining Zero Gravity’s day to day operations as a producer in 2002, Keith was a regional sales manager for Pinnacle Systems, a video editing system manufacturer. His territory covered half of the United States. He also worked as a video editing consultant for large-scale clients like CNN Atlanta, CNN New York, the NBA Network, and Lockheed Martin. As a producer/director at Zero Gravity, Keith has worked with some of the largest companies in the Carolinas designing, producing, and directing award winning video productions. Keith specializes in working on tight deadlines, providing realistic and accurate budgets, and directing humorous and lighthearted broadcast TV commercials and corporate marketing videos. His producing/directing credits include award winning productions for BlueCross and BlueShield of South Carolina, Duke Energy, Palmetto GBA, AgFirst Farm Credit, Colonial...
by sc-webmaster | Mar 19, 2018 | Uncategorized
Most of us couldn’t make it through the day without using some form of digital media. It shapes our day-to-day activities at work as communication professionals and makes a huge impact on our personal lives. Digital media is ever changing and consistently offers us new tools to make our jobs easier. While it does offer us more opportunities to connect with people and to work faster and more efficiently, it also comes with a few challenges. Let’s chat about how digital media affects us today and what we can expect in the future of your digital life. Erika Dawkins is the Social Media Coordinator for Allstar Financial Group and Founder of It’s Only Write Communications. Dawkins works to help organizations with their social media and marketing strategies to attract customers, convert leads, and build brand recognition. She graduated with honors from Benedict College and Webster University with a bachelor’s and master’s degree in Media Communications. When she takes time out from digital media trends, Dawkins enjoys writing, and is the author of three self help books, with a fourth launching this year. When: Tuesday, March 6, 2018, 11:45 AM – 1:15 PM Where: Farm Bureau Insurance, 724 Knox Abbott Dr, Cayce, South Carolina 29033. Please park in the fenced parking lot directly behind the building across F Avenue. The main entrance to the building faces the parking lot. Dress Code: Business attire Registration Deadline: By NOON Monday, March 5,...
by sc-webmaster | Feb 12, 2018 | Uncategorized
Learn how to transform hidden gems into beautiful stories with Dawn Dawson-House. Dawson-House is the brains behind The Green Book, the state’s first online travel guide to African American historic sites. While the stories of the more than 300 sites featured in the guide are compelling, the guide’s development is also fascinating. Learn about the research, design, web design, social media and other aspects of The Green Book development, and how this story inspired organizations all over the state to jump on board. Look forward to hearing about who was involved and how, and the story behind how this amazing communications and tourism marketing project contributed to South Carolina’s growing $20.2 billion tourism industry. Flock and Rally with the S.C. African American Heritage Commission took home an Award of Excellence at IABC/SC’s 2017 Palmetto Awards for the project. Join us to learn why! Dawn Dawson-House is Director of Corporate Communications for the South Carolina Department of Parks, Recreation & Tourism. She directs a program that shapes and shares the agency’s good work toward growing tourism, operating 47 state parks and providing assistance to communities for tourism and recreation development. She is editor of the monthly e-newsletter “South Carolina Tourism Today,” and serves as spokesperson for the agency. Dawn formerly led the agency’s tourism public relations effort, which generated millions of dollars’ worth of free publicity for South Carolina in newspapers, magazines and online publications across the country and in international markets. Dawn is a 1985 graduate of the University of South Carolina’s journalism school, and an avid Gamecock fan. She lives in Columbia with her husband, William. When: Tuesday, February...
by sc-webmaster | Jan 16, 2018 | meetings, Professional Development
Learn how to secure and protect intellectual property across the spectrum of patents, trademarks, copyrights and trade secrets during this interactive presentation. Doug Lineberry will discuss areas of concern such as use of third party materials, properly securing ownership of independent contractor/artist materials, as well as educating the public relation and marketing professional on how to best protect their client’s intellectual property. Doug Lineberry Doug Lineberry practices on the McNair intellectual property unit with a focus in intellectual property representation including patent, trademark and copyright protection. He assists clients with protecting intellectual property through patent, trademark and copyright prosecution, as well as intellectual property litigation. Lineberry has significant experience drafting and successfully prosecuting patent applications for mechanical, biological and chemical technologies. He also helps clients with establishing and protecting trademark portfolios, guarding same against improper third party use and conducting enforcement actions. When: Thursday, January 11, 2018, 11:45 AM – 1:15 PM Where: Farm Bureau Insurance, 724 Knox Abbott Dr, Cayce, South Carolina 29033. Please park in the fenced parking lot directly behind the building across F Avenue. The main entrance to the building faces the parking lot. Dress Code: Business...
