February 6: How to Get in South Carolina’s $20.2 Billion Tourism Industry

Learn how to transform hidden gems into beautiful stories with Dawn Dawson-House. Dawson-House is the brains behind The Green Book, the state’s first online travel guide to African American historic sites. While the stories of the more than 300 sites featured in the guide are compelling, the guide’s development is also fascinating. Learn about the research, design, web design, social media and other aspects of The Green Book development, and how this story inspired organizations all over the state to jump on board. Look forward to hearing about who was involved and how, and the story behind how this amazing communications and tourism marketing project contributed to South Carolina’s growing $20.2 billion tourism industry. Flock and Rally with the S.C. African American Heritage Commission took home an Award of Excellence at IABC/SC’s 2017 Palmetto Awards for the project. Join us to learn why! Dawn Dawson-House is Director of Corporate Communications for the South Carolina Department of Parks, Recreation & Tourism.  She directs a program that shapes and shares the agency’s good work toward growing tourism, operating 47 state parks and providing assistance to communities for tourism and recreation development. She is editor of the monthly e-newsletter “South Carolina Tourism Today,” and serves as spokesperson for the agency. Dawn formerly led the agency’s tourism public relations effort, which generated millions of dollars’ worth of free publicity for South Carolina in newspapers, magazines and online publications across the country and in international markets. Dawn is a 1985 graduate of the University of South Carolina’s journalism school, and an avid Gamecock fan. She lives in Columbia with her husband, William. When: Tuesday, February...

January 11: Intellectual Property for the Public Relations and Marketing Professional

Learn how to secure and protect intellectual property across the spectrum of patents, trademarks, copyrights and trade secrets during this interactive presentation. Doug Lineberry will discuss areas of concern such as use of third party materials, properly securing ownership of independent contractor/artist materials, as well as educating the public relation and marketing professional on how to best protect their client’s intellectual property. Doug Lineberry Doug Lineberry  practices on the McNair intellectual property unit with a focus in intellectual property representation including patent, trademark and copyright protection. He assists clients with protecting intellectual property through patent, trademark and copyright prosecution, as well as intellectual property litigation. Lineberry has significant experience drafting and successfully prosecuting patent applications for mechanical, biological and chemical technologies. He also helps clients with establishing and protecting trademark portfolios, guarding same against improper third party use and conducting enforcement actions.   When: Thursday, January 11, 2018, 11:45 AM  – 1:15 PM Where: Farm Bureau Insurance, 724 Knox Abbott Dr, Cayce, South Carolina 29033. Please park in the fenced parking lot directly behind the building across F Avenue. The main entrance to the building faces the parking lot. Dress Code: Business...

Dec 13: Jingle Mingle

Join advertising, design, marketing and public relation professionals across the Midlands to ring in the holidays with cocktails and heavy hors d’oeuvres! This year’s Jingle Mingle will be a FREE event with a cash bar. Participating organizations include AAF of the Midlands, AIGA South Carolina, IABC/SC, South Carolina Chapter of the Public Relations Society of America and AMA Columbia. Date and Time: Wednesday, December 13, 2017 5:30-8:30 p.m. Location: Liberty Tap Room 828 Gervais Street Columbia, SC 29201 Planning to attend the Free Times Tacos, Tequila and Tacky Sweaters party following Jingle Mingle? If so, the Free Times has generously offered a $5 off code for their party to anyone that attends Jingle Mingle. The party is the same night as our drop-in, but starts later in the evening at 7 p.m. Enter code JINGLEMINGLETACOS when you purchase your ticket to receive the $5...

Nov. 3: IABC/SC and SCPRSA joint professional development conference

Hurry – Registration window closes at midnight on October 31st! Join us this November for a day full of stimulating discussions on current and future trends and tactics for PR and communications. The South Carolina chapters of the Public Relations Society of America and the International Association of Business Communicators are bringing together communication professionals to CONNECT on topics of media relations, crisis communications, trends in technology and more. This one-day statewide conference will educate new and seasoned professionals on industry-leading topics. CONNECT 2017 is open to all members and non-members of each organization, along with any other communications professional interested in attending. See AGENDA for speaker and topic details. Click here for speaker bios. In addition to a day loaded with important and timely topics and discussions, we will have a continental breakfast and networking lunch available. Registration is required. Security at the SCANA Headquarters requires a photo ID. Please be prepared.Walk-ups are welcome but food may not be guaranteed. We can’t wait to see you at the CONNECT2017 conference! Be prepared to get inspired and motivated to be an even better communicator and marketing professional! When:  Friday, November 3, 2017 8:30 AM  – 4:00 PM Where: SCANA Corporate Headquarters, 100 SCANA Parkway, Cayce, South Carolina 29033, USA   REGISTER HERE! Explore hot topics in PR & communications at CONNECT’17 SCPRSA & IABC/SC are happy to announce the session topics for CONNECT’17, their annual joint professional development conference. The one-day conference in Columbia gives attendees the opportunity to delve into current topics and trends with experts. We can’t wait to see you at the CONNECT2017 conference! Be prepared to get inspired...

2016 IABC/SC Palmetto Awards winners

Congratulations 2016 IABC/SC Palmetto Awards recipients! Check out the 2016 photos HERE Flock and Rally, 2016 Star of Show and Award of Excellence Winners!   Entry Title Name(s) on Award Entrant Organization Category Final Score Just AFL Campaign AFL Marketing Communications Team AFL Internal Communication Award of Merit United Way Campaign 2016 AFL Marketing Communications Team AFL Employee Engagement Award of Excellence Customer Service Week Todd Hudak BlueCross BlueShield of South Carolina Employee Engagement Award of Merit Honorable Reverend Clementa C. Pinckney Foundation Nexsen Pruet Media Relations Award of Merit Fusion Splicing Ad Campaign AFL Marketing Communications Team AFL Advertising Campaigns Award of Excellence Member Benefits Campaign Bill Johns South Carolina Farm Bureau Federation Advertising Campaigns Award of Excellence Western Carolina State Fair 2015 South Company Advertising Campaigns Award of Excellence Bridge 2016 Conference Marketing The Real Marketers of Softdocs Softdocs Marketing Communication Award of Merit Famously Hot New Year Flock and Rally Marketing Communication Star of Show and Award of Excellence Virtual Roadshow Campaign The Real Marketers of Softdocs Softdocs Marketing Communication Award of Excellence Farm Bureau Cares Corporate Services Farm Bureau Insurance Corporate Social Responsibility Award of Merit Take A Stand South Carolina Patrick Cobb AARP South Carolina Advocacy Communication Award of Excellence 2015 Historic Flood – South Carolina Emergency Response Team South Carolina Emergency Response Team South Carolina Emergency Management Division Issues Management and Crisis Communication Award of Merit #LetThemGrow Securing Flood Relief for South Carolina Farmers Push Digital Issues Management and Crisis Communication Award of Excellence 85-385 Gateway Project S.C. Department of Transportation Complete Public Relations Government Communication Programs Award of Excellence Zika Virus and Mosquito Bite...