Aug 6: Content Isn’t Something You Read, It’s Something You Do

How are you writing for your website? Re-think how you approach your digital content and online presence. User experience and website development firm True Matter, and their Director of Content Strategy Bailey Lewis, will walk you through the ins-and-outs of improving the UX of your site. The way you write for the web should be much different than the way you write for traditional media. That’s because, with very few exceptions, people aren’t reading our sites and apps word for word. Instead, they’re scanning to find the words that will help them get something done. Yet our websites and applications still force people to toil through walls of text that stretch from here to the moon. When our online visitors encounter this kind of dense, frustrating content, they run in the other direction. Over time, this dilutes our communication efforts, hurts engagement, and erodes market share. We need to entirely rethink the way we approach words online. We have to demand the right words, in the right place, doing the right job. I’m calling for a digital content revolution. Join me and start creating effective, usable content online. Bio: As director of content strategy at user experience consulting firm truematter, Bailey oversees the content and writing initiatives for all UX projects. Her work is informed by researching and testing digital products with real users. She works with regional, national, and Fortune 500 clients on UX and content strategy projects, from definition through implementation. A writer her entire career, Bailey advocates for straightforward, user-centric web content with the right words in the right place doing the right job. She regularly...

June 19: IABC/SC Miniconference Stay Bright: Enhance Your Skills this Summer

  ENHANCE YOUR SKILLS THIS SUMMER Stay bright by sharpening your skills during our summer mini conference! Summer may be here, but avoid mental “vacation mode” and Stay Bright with the 2019 IABC/SC Miniconference! Join us for an afternoon of networking and speaker programming designed to keep you at the top of your game. The Wednesday, June 19 event will be from 11:30 a.m. to 5 p.m. at the University of South Carolina School of Journalism in Columbia. Lunch is included. The cost is $45 for IABC/SC members, $55 for non-members, $35 for students on or before noon June 18th and $65 through day-of walk-ups. Please contact Emily Eckert at emily@npstrat.com for additional information. Sessions and Speakers Experience Columbia SC Sports & March Madness 2019 It takes a team of blue-chip talent – on and off the court – to draw up and execute the perfect play. Hear from Experience Columbia’s Scott Powers about how one weekend of March Madness basketball impacted a city in every way, from economic impact and logistics to entertainment and events. Learn more about what it takes to win an NCAA bid, and how Experience Columbia is working to get the tournament to return. Social Media Insights Lab & UofSC Insights Initiative UofSC School of Journalism vets Randy Covington and Kaitlyn Park break down what the university’s new Social Media Insights Lab is and can be – from tracking metrics and analytics to training the next generation of social media professionals, right here in the Midlands. Plus, join for a tour of the lab. Managing Information On-The-Go: Public Information Officer Panel The fast-paced, online world of...

April 5: What’s Brewing in SC?

A look into South Carolina’s brewery scene Hear from South Carolina brewery and beverage expert Brook Bristow on the Palmettos State’s craft beer scene. What hurdles do brewers face, from promotion to legislation, and everything in between. Attendees will have the opportunity to tour one of the Midland’s newest breweries (Steel Hands Brewing), and tasting may be available. Join us, and fellow communications professionals, to redefine happy hour! About the Speaker: Brook Bristow is one the nation’s leading craft beverage attorneys and is the founder of Bristow Beverage Law, a South Carolina-based law firm which primarily focuses on the representation of those in the craft beer, wine and spirits industries. A prominent advocate for alcohol law modernization in the South, Bristow also serves as the Executive Director of the South Carolina Brewers...

Mar 5: What’s up with OTT?

Join us to gain insight to the platform, what the data qualifiers are on viewers, and how they’re collected. About the Speaker: Ashleigh Anderson Hammond is the Regional Digital Sales Manager for Sinclair Broadcast Group. With 16 years of experience in the digital marketing arena, she is currently responsible for digital products and growth in North Carolina, South Carolina, Virginia and Western Tennessee.    ...

Feb. 12: Brand Development and Recognition –  Serve & Connect

Founded as Heroes in Blue in the wake of the tragic death of Forest Acres Police Department Officer Gregory Alia, Serve & Connect bridges the gap between law enforcement and the greater-Midlands community. With a focus on creating community empowerment, trust and impact, hear from Founder & CEO Kassy Alia Ray about how she developed the nonprofit, its brand, and brand recognition through community partnerships and street-level needs. Kassy is also adept at controlling her story and messaging, both personally and professionally. About Kassy: Kassy Alia Ray is the Chief Executive Officer and Founder of Serve & Connect. She founded Serve & Connect in memory of her late husband, Officer Gregory Alia who was killed in the line of duty on September 30, 2015. Under her leadership, Serve & Connect has grown from a hashtag to a movement for change, touching countless lives and receiving national attention for its impact. Kassy has received several awards in recognition of her service to community, including the South Carolina Law Enforcement Citizen of the Year (2016), Central Carolina Community Foundation’s Individual Philanthropist of the Year (2017), the Post and Courier’s Golden Pen Award (2017), City of Columbia Police Department’s Outstanding Citizen (2018), The State Newspaper’s “Top 20 under 40” (2018), Columbia Business Monthly’s Top 35 under 35 (2018), and Midlands Fatherhood Coalition’s Hero of the Year (2018). Kassy earned her Master’s in Clinical-Community Psychology from the University of South Carolina and is working to complete her doctorate. She is the proud mom to son, Salvatore, and in October 2018 married Mitch Ray.     When: Tuesday, February 12, from 11:45 a.m. to 1:15...