June 26: Networking Cocktail Reception

Networking Cocktail Reception! Join us for a cocktail reception with live music courtesy Nahi Grūv, light hors d’oeuvres, and two complimentary drink tickets. It’s a great opportunity to network and meet communication professionals from across the state. This event is already included for Mini-conference attendees or $10 per person for those not already registered for the conference....

June 26: Stay Bright – IABC/SC Mini Conference

ENHANCE YOUR SKILLS THIS SUMMER Stay bright by sharpening your skills during our summer mini conference! You’ll hear from local communications professionals on topics such as best web practices, venturing out on your own, how social media can spotlight any agency and more. It’s a half-day event, and lunch will be provided. There will also be $300 worth of door prizes, so don’t miss it! We look forward to brightening up with you. Keynote: Trooper Bob and Captain Hughes will introduce you to why and how the South Carolina Highway Patrol (SCHP) started using social media. They’ll give you tips on what they’ve seen as successful posts, positive interaction with the community and what has helped with recruiting. Trooper Bob, South Carolina Highway Patrol Bio: Navy veteran Trooper Bob joined the SCHP in 1994, and became the spokesperson for the SCHP in 2012. Moving up the ranks through his career, he was recently promoted to lieutenant in February of this year. He holds many awards and honors, including several Trooper of the Year awards and the Top Cops Award. When he’s not on duty, he enjoys spending time with his family, cooking and playing the guitar.   Captain Kelley Hughes, South Carolina Highway Patrol Bio: Captain Hughes has been a state trooper with the SCHP for 27 years, and is currently the community relations and recruiting unit commander. Captain Hughes also works in the South Carolina Department of Public Safety (SCDPS) Communications office as the spokesperson. Captain Hughes has 15 years of experience as a public information officer. He has received several awards, including the Trooper of the Year award....

May 1: Innovative Tourism Marketing for The Real Southern Hot Spot

Have you been hearing a lot more buzz about Columbia, SC lately? Well, you’re not the only one. Columbia hosted 14.7 million out-of-area visitors last year and the numbers are on the rise. Find out what Experience Columbia SC is doing to attract tourists to the region, including hosting press trips for travel writers, working with culinary, lifestyle and travel influencers, spreading the word on social media, promoting local artisans, businesses and products and forging innovative advertising partnerships – all wrapped up in a successful new tourism brand. Presenter: Kelly Barbrey, VP of Sales & Marketing for Experience Columbia SC Kelly Barbrey has worked for Experience Columbia SC (formerly the Midlands Authority for Conventions, Sports & Tourism) for 14 years. Prior to her move to Columbia, SC the Georgia native worked for the Athens GA Convention & Visitors Bureau for three years. Kelly holds a journalism degree from the University of Georgia and prior to her work in the destination marketing industry was associate editor for a business and lifestyle magazine in her hometown of Atlanta. Kelly and her husband Jonathan have two daughters, ages 10 and 7. Her stress releases include shopping for local finds, writing, running and enjoying a cold glass of Sauvignon Blanc…but not all at the same time. When: Tuesday, May 1, 2018 11:45 AM  – 1:15 PM Where: BlueCross BlueShield of South Carolina 2501 Faraway Drive (I-20 at Alpine Road), Columbia, South Carolina 29219, USA Dress: Business attire Registration deadline: by NOON on Monday, April...

April 3: Secrets of Videography

Videography on any budget Peer behind the lens caps of videographers Keith Bogart (Zero Gravity), Jeremy Lethco (dustoftheground), Meaghan Norman (NP Strategy) and Andrew Smith (BlueCross BlueShield of South Carolina) as they discuss videography on multiple budgets. Learn about their strategies, execution, tips and tricks. Get ready to take notes, as they’ll be introducing you to videography that can be done from a cell phone all the way to full production, plus how to best work with videographers, straight from their own points of view.   Moderator Kevin Floyd will have a list of questions ready to ask the panel, but be ready to ask your own!     Bios Keith Bogart: Since 1993, Keith has been a producer, director, writer, director of photography, motion graphics designer and video editor. He co-founded Zero Gravity with Banks Meador in 1999. Prior to joining Zero Gravity’s day to day operations as a producer in 2002, Keith was a regional sales manager for Pinnacle Systems, a video editing system manufacturer. His territory covered half of the United States. He also worked as a video editing consultant for large-scale clients like CNN Atlanta, CNN New York, the NBA Network, and Lockheed Martin. As a producer/director at Zero Gravity, Keith has worked with some of the largest companies in the Carolinas designing, producing, and directing award winning video productions. Keith specializes in working on tight deadlines, providing realistic and accurate budgets, and directing humorous and lighthearted broadcast TV commercials and corporate marketing videos. His producing/directing credits include award winning productions for BlueCross and BlueShield of South Carolina, Duke Energy, Palmetto GBA, AgFirst Farm Credit, Colonial...

March 6: How to Take Your Digital Life to the Next Level

Most of us couldn’t make it through the day without using some form of digital media. It shapes our day-to-day activities at work as communication professionals and makes a huge impact on our personal lives. Digital media is ever changing and consistently offers us new tools to make our jobs easier. While it does offer us more opportunities to connect with people and to work faster and more efficiently, it also comes with a few challenges. Let’s chat about how digital media affects us today and what we can expect in the future of your digital life. Erika Dawkins is the Social Media Coordinator for Allstar Financial Group and Founder of It’s Only Write Communications. Dawkins works to help organizations with their social media and marketing strategies to attract customers, convert leads, and build brand recognition. She graduated with honors from Benedict College and Webster University with a bachelor’s and master’s degree in Media Communications. When she takes time out from digital media trends, Dawkins enjoys writing, and is the author of three self help books, with a fourth launching this year. When: Tuesday, March 6, 2018, 11:45 AM  – 1:15 PM Where: Farm Bureau Insurance, 724 Knox Abbott Dr, Cayce, South Carolina 29033. Please park in the fenced parking lot directly behind the building across F Avenue. The main entrance to the building faces the parking lot. Dress Code: Business attire Registration Deadline: By NOON Monday, March 5,...