April 4: Evolving the Columbia SC Voice: Tourism Marketing and Branding for The Real Southern Hot Spot

These are modern times, y’all and Columbia SC is defining Southern for a new era. Find out how the Experience Columbia SC team tells the story of a vibrant city bursting with big ideas, forward thinkers and modern attitudes to drive a rapidly growing tourism industry in our region. Many don’t realize it, but tourism is a 1.9 billion dollar industry for the Columbia region. Our area hosted over 14 million out-of-area visitors last year, and those numbers are on the rise as we host more and more meetings, conventions, sporting events and leisure travelers. Explore how the Columbia SC brand has evolved over the years to reflect a growing Columbia SC. Guest speaker: Kelly Barbrey, VP of Sales & Marketing for Experience Columbia, SC Barbrey has worked for Experience Columbia SC (formerly the Midlands Authority for Conventions, Sports & Tourism) for 13 years. Prior to her move to Columbia SC the Georgia native worked for the Athens GA Convention & Visitors Bureau for three years. Kelly holds a journalism degree from The University of Georgia and prior to her work in the destination marketing industry was associate editor for a business and lifestyle magazine in her hometown of Atlanta. Kelly and her husband Jonathan have two daughters, ages nine and six. When: Tuesday, April 4, 2017, from 11:45 a.m. to 1:15 p.m. Where: Columbia Metropolitan Convention Center, 1101 Lincoln St, Columbia, SC 29201.  We will meet in the Carolina Room on the Lower level of the Convention Center. Parking: Attendees may park in the Convention Center lot (between the Convention Center and Colonial Life Arena) free of charge. If that lot...

March 7: Starbucks. Dominos. EdVenture. What does it mean to change your brand?

Learn about Columbia-based non-profit EdVenture, its programs and its recent rebranding campaign related to a move toward statewide initiatives and programs outside of its children’s museum facility. Louis Fawcett is passionate about moving organizations forward to change and save lives.   He serves as Senior Vice President at EdVenture where he leads their fundraising efforts.  In his current role, he focusses on corporate sponsorships, individual major gifts, relationships with foundations and forging new and creative partnerships.   Louis has played a key role in new statewide initiatives at EdVenture including satellite locations, a mobile health RV and programming for children with special needs. Prior to joining the EdVenture team, Louis worked for nine years raising support for orphans and school children in China, Russia, Ethiopia, and Haiti.  In China, Louis helped raised funds for surgeries for children with special needs.  He also raised support to buy coats for children in Eastern Europe and equipment for orphanages.  In Ethiopia, Louis led the capital campaign to build Acacia Village, a home for children in crisis and transition.  He then went to work for Haiti Children to raise support for an orphanage for special needs children, three schools, five feeding programs and a vocational training center. Louis grew up in Virginia and graduated from Randolph-Macon College. He also holds Masters degrees from Wake Forest University and the Lutheran Seminary in Columbia. Louis serves as the President of the Central SC Chapter of the Association of Fundraising Professionals and President of Lighthouse for Life, an organization working to end human trafficking in South Carolina.  Louis lives in Columbia with his three children. When: Tuesday, March...

Feb. 7: Beyond the Library Walls

Feb. 7: Beyond the Library Walls Richland Library is one of the most progressive public libraries in the country and one of Richland County’s most valued assets. It’s an award-winning, forward-thinking organization focused on enhancing the quality of life for all local residents. And, in keeping with a long history of visionary leadership, Richland Library is currently reimaging what it means to be a public library in the 21st century. Today, the library is in the midst of a multi-year, $59 million dollar construction project – rebuilding, building and renovating in locations throughout the county. As these new and renovated spaces are opening, a vision is coming to life: Richland Library is not just a place where books are stored, but a place where learning occurs – in all its many forms. Richland Library’s Chief Program and Innovation Officer, Tony Tallent, will walk through key points of this new vision and current approaches to how a public library provides truly impactful services. Phillip Higgins, Director of Marketing and Digital Strategy will discuss how they’ve gone about marketing this new vision to both loyal library lovers and new customers, and how these lessons can apply to other businesses and organizations challenged with changes in messaging, marketing and customer experience initiatives. When: Tuesday, February 7, 2017, from 11:45 a.m. to 1:15 p.m. Where: The recently renovated Richland Library North Main, 5306 N. Main Street, Columbia, SC 29203 Registration deadline: Noon, Monday, February 6, 2017 Click here to register for this event. For more information: Please contact IABC/SC VP of Professional Development and Programs – Ginny Jones, 803.217.9501   Guest Speakers:   Tony Tallent Tony serves as the Chief Program and Innovation Officer...

Jan 10: Friends Don’t Let Friends Use Bad Grammar

Would you trust your car to a mechanic who didn’t know the difference between a wrench and screwdriver? How about giving your computer to a technician who didn’t know the difference between Windows and Mac OS? Knowing the rules of grammar and punctuation (the writer’s tools) and how to use them is the difference in knowing “your crap” and knowing “you’re crap.” Join former newspaper columnist and editor C. Grant Jackson, now principal at GrantJax Communications, for a grammar tune-up and a look at some of the most abused tools in the writer’s toolbox. When:                   Tuesday, January 10, 2017 11:45 AM  – 1:15 PM Where:                  Farm Bureau Insurance Auditorium 724 Knox Abbott Drive, Cayce, South Carolina 29033, USA View Details, Fees & Location Registration Deadline:    Noon, Monday, January 9, 2017 Details and registration...

Jingle Mingle 2016

Join communications and marketing professionals from across the Midlands to ring in the holiday joy with live music, cocktails, and heavy hors d’oeuvres! Tuesday, Dec. 6, 2015 6-9 p.m. at Spirit Communications Park Club Lounge 1640 Freed St Columbia, SC 29207 Information, directions and tickets here. Sponsored by: IABC/SC, SCPRSA, AAF of the Midlands, AMA Columbia, AMA USC, SMPS Palmetto...