CONNECT 2016: Joint Professional Development Conference with SCPRSA

Conference Registration is now open! CONNECT2016: Friday, Nov. 4, 8:30 a.m.- 4 p.m. SCANA Headquarters, 100 SCANA Parkway, Cayce, SC 29033  The South Carolina chapters of the Public Relations Society of America and the International Association of Business Communicators are bringing together communication professionals to CONNECT on topics of media relations, crisis communications, trends in technology and more. This one-day statewide conference will educate new and seasoned professionals on industry-leading topics. Registration is required. CONNECT2016 is open to all members and non-members of each organization, along with any other communications professional interested in attending. Costs: Students: $50 (not eligible for Early Bird rate) Early Bird SCPRSA or IABC/SC Members (Ends Sept. 30): $100 Eary Bird non-member (Ends Sept. 30): $125 After September 30: SCPRSA or IABC/SC Members: $150 Non-members: $175 Keynote sponsored by BlueCross BlueShield of South Carolina SCPRSA and IABC/SC CONNECT2016 Presents … Marcus Lattimore  Marcus Lattimore, former USC Gamecock football player and San Francisco 49ers and current Heathwood Hall assistant football coach, will ignite our Connect conference with inspiration, motivation and powerful testimony. As marketing and communications professionals, we can all use a pep talk to rally our creative powers and create big ideas. This is a keynote address you con’t want to miss. Lattimore will be available after his keynote for signing and pictures.  Breakouts: May I Have This Dance? Moving Beyond Diversity to Inclusion Dr. Katrina Spigner CEO, Re-Source Solutions, LLC SUBJECT: Diversity and Inclusion The Power of Public Speaking Marion Crawford Robyn Zimmerman Crawford Strategy SUBJECT: Public Speaking It’s Hot, Hot, Hot! The Hot Seat of Palmetto Politics Chip Felkel The Felkel Group SUBJECT: Politics and PR What...

October Letter from the President

Dear IABC/SC Members, The other day, I was joking with a veteran communicator about how it seems that many public relations professionals are hopped up on something. We came to the conclusion because we read something like this from businesses and organizations nearly every week: “Company is excited to announce….” You might ask, what’s wrong with that? Or, why is it bad for our profession? First, it’s poor form. Professional writing should tell your audience about your news or information. It’s not about how it makes anyone feel. Secondly, professional communicators should not write things that are false. I’m sure some of you are reading this and thinking, that a new hire or new event is exciting and that I’m being pedantic. To those of you, pause for a moment and consider two videos showing actual excitement. This baby girl heard a Katy Perry song. These folks found out that Oprah Winfrey had just given them a new car. That is what excitement looks like.  If, upon hearing what you are about to share, you or your boss reacted like any of these people , then by all means, write excited. If not, avoid the subjective language. Successful public relations strategy is rooted in fact and figures, not rhetorical half-truths. Instead of the flowery words, dig deeper and explain to your audience why that new hire stood out and how he/she is going to make your business better. Or, tell us how that fundraising event going to count in your community. Certainly, that takes more time and effort — but, it’s worth it. PS. October is Membership month. Learn about gift cards you can...

Oct 11: Your Brand or Bust!

Join IABC/SC on Tuesday, Oct. 11, at Colonial Life, for our monthly professional development luncheon, as we share insights about personal branding. Cathy Love, VP of marketing and communications at SCANA, will encourage our evaluation of the relationship among our personal, team and our organization brand. Does what you say, post, tweet, present or publicly announce align your career and your company’s brand? We look forward to seeing you Tuesday, Oct. 11, 11:45 a.m.-1 p.m., Colonial Life Blvd., Columbia, SC 29210. About the speaker: Love is a native of Columbia, S.C., and a 1985 graduate of the University of South Carolina with a BA in journalism. She joined SCANA in 1993 and brings with her some 30 years of communications and marketing management dedicated to protecting and promoting the reputation of SCANA and its energy-related subsidiaries. In her current role, Love is responsible for media relations, corporate communications, marketing and philanthropy. A supporter of community engagement, Love has previously served as SCANA’s United Way chair, is a member of SCANA’s Women’s Leadership Group, a board member for the Columbia Museum of Art and is the chair of the Crescent Society, an organization that supports leadership excellence in South Carolina Women. She was also recognized as a 2012 Distinguished Alumna by the USC School of Journalism and Mass Communications. When Tuesday, October 11, 2016 11:45 AM  – 1:15 PM Where Colonial Life Colonial Life Blvd, Columbia, South Carolina 29210, USA Dress Code Business attire View Details, Fees & Location View Event Agenda Registration Deadline Monday, October 10, 2016 Please respond by clicking one of the buttons...

August Letter from the President

Dear IABC/SC Members, About a week ago, I had one of my standard nightmares.  It’s test time and I haven’t studied. Another variation: one hour from a newscast and not a word is written.  In this most recent one, I was standing inside a graduate classroom at UNC-Charlotte. Dr. Jack Piel was about to test my skill using math manipulatives. But, I woke up just in time. Before falling back asleep, Dr. Piel’s class motto popped into my head. “You never learn anything completely new in the abstract, you only make adjustments to what you’ve learned in the past.” Our subconscious minds are very cool. In his class, Dr. Piel stressed that teachers should introduce mathematical concepts with things students can hold in their hands. Think legos and scales for introducing fractions and decimals. I don’t teach math anymore, but that motto is certainly applicable to the kind of work we do. Whether you are announcing a new product or service, changing a price structure, or running a messaging campaign, business communicators must begin by identifying the audience and, more importantly, what it already knows. Once you’ve done that, the stories start telling themselves. A case in point — a fake book burning party that saved the library in Troy, MI. The folks responsible for that campaign understood their community. The people of Troy believed in the power of knowledge, information and the exchange of ideas. The library supporters tapped into that base belief brilliantly. Burning books provided for a perfect metaphor that spark widespread engagement. Before starting that next project, give pause. Deeply consider not only who you are trying to reach, but...

Sept. 13: Music to our Ears

Sept. 13: Music to our Ears Join IABC/SC for a professional development lunch on Tuesday, Sept. 13, at Music Farm, 1022 Senate St., with lunch provided by Tin Roof. Learn about the unique communications-related challenges associated with creating, operating and promoting Columbia’s premier mid-sized concert venue, Music Farm, which opened in September 2014. Trae Judy (pictured), partner in Music Farm Productions, and the company’s marketing director, Thomas Glasgow, will share the story behind the transformation of a decades-old warehouse into a multi-use event and concert facility. They also will discuss efforts toward further cultivating Columbia’s music scene through effective communications. When:                    Tuesday, September 13, 2016 11:45 AM  –  1:15 PM Where:                  The Music Farm 1022 Senate St. Columbia, South Carolina 29201 Dress Code:         Business attire View Details, Fees, and Location Registration Deadline:           By Noon, Monday, September 12, 2016 Register Here...