May 8: Bringing the World to South Carolina

A joint luncheon with the Columbia World Affairs Council Tourism is the number one industry in South Carolina. From the best beaches and golf courses in the world to unmatched cultural richness and history in the US, South Carolina is an attractive destination for pleasure and business, tourism and trade. Join CWAC and IABC/SC for a joint luncheon on South Carolina Department of Parks, Recreation & Tourism’s efforts to let potential visitors from around the globe know that our state is Just Right. Our guest speaker is Dolly Chewning and it’s her job to bring the world to SC. As SCPRT’s International Sales and Marketing Manager, Dolly works to influence long-haul consumers in targeted markets to purchase and experience South Carolina’s products and services. She works to create awareness of and desire for South Carolina vacations among consumers in key targeted international markets. She has been with the State Tourism Office for over 18 years. Dolly has executed well developed trade initiatives and strategies in markets such as Canada, China, Brazil, France, Italy, the UK and Benelux countries. Her direction for strategies that provide exposure to South Carolina’s tourism product serve to ensure tourism as a vital and dynamic element in the state’s economic development. The program leverages relationships with the regional marketing organization Travel South USA and the nation’s tourism promotion program Brand USA and statewide tourism partners to further strengthen its presence in targeted international markets. This increased collaboration between the state, region, and national destination marketing organizations has put South Carolina in the forefront as a vacation choice for international travelers. Having grown up with a...