
Websites are built with the best intentions, but time, shifting priorities, and never ending to-do lists can lead to an online presence that’s full of outdated and even irrelevant information. We’ll walk through an exercise on how to assess your website, evaluate its content, and make decisions that will improve the digital experience for your audience.
About the Speaker:
Ben Culbreth – Content Strategist + Copywriter – Culbreth Copywriting LLC
Ben Culbreth is a content strategist and copywriter and the only one who shows up for work at Culbreth Copywriting LLC. He helps folks develop branding and content strategies and writes copy for websites, emails and customer stories. He lives in South Carolina. You can read his words and see his work at benjaminculbreth.com.
When:
Tuesday, Aug. 19 | 11:45 a.m. – 1 p.m.
Where:
South Carolina Association of Counties
1919 Thurmond Mall First Floor Training Room
Columbia, SC 29201
Registration Fees:
- IABC Member: $20
- Non-member: $35
- Student: $20
- Walk-up: $35 (Aug. 14 through day of the event)

Save the date to join AAF Midlands, IABC/SC and SCPRSA in Columbia Nov. 13 for our one-day statewide conference about current advertising, communication and marketing trends. This conference will educate new and seasoned professionals on industry-leading topics.
CONNECT 2025 is open to all members of each organization, non-members and college students interested in attending.
When: Nov. 13 | 8:30 a.m.-5 p.m.
Where:
S.C Department of Archives and History
8301 Parklane Rd.
Columbia, S.C. 29223
Sponsorship Opportunities:
Recognize your business with the CONNECT 2024 sponsorship opportunities. Many include a conference registration based on the sponsorship level chosen. The following is a brief description of each sponsorship:
$2,000 PRESENTING SPONSOR (1 available)
- Eight attendee registrations for meals and all sessions (registration code will be sent to the sponsor coordinator)
- Invitation to welcome guests from stage (two minutes maximum)
- Logo displayed on AAF Midlands, IABC/SC and SCPRSA websites with link to company website
- Premiere recognition on event signage and materials
- One dedicated AAF Midlands, IABC/SC and SCPRSA social media post recognizing your CONNECT sponsorship (post will include your company logo, social media account tag and description of your services)
- AAF Midlands, IABC/SC and SCPRSA newsletter recognition
- Distribution of sponsor provided swag to attendees at the registration table
- Sponsor table to network with attendees OR a sponsor email sent to attendees on your behalf (Content must be approved by CONNECT team. You will not receive any contact information for attendees.)
$1,500 PLATINUM SPONSOR (2 available)
- Six attendee registrations for meals and all sessions (registration code will be sent to the sponsor coordinator)
- Logo displayed on AAF Midlands, IABC/SC and SCPRSA websites with link to company website
- Recognition on event signage and materials
- One dedicated AAF Midlands, IABC/SC and SCPRSA social media post recognizing your CONNECT sponsorship (post will include your company logo, social media account tag and description of your services)
- AAF Midlands, IABC/SC and SCPRSA newsletter recognition
- Distribution of sponsor provided swag to attendees at the registration table
- Sponsor table to network with attendees OR a sponsor email sent to attendees on your behalf (Content must be approved by CONNECT team. You will not receive any contact information for attendees.)
$750 GOLD SPONSOR (2 available)
- Four attendee registrations for meals and all sessions (registration code will be sent to the sponsor coordinator)
- Logo displayed on AAF Midlands, IABC/SC and SCPRSA websites with link to company website
- One dedicated AAF Midlands, IABC/SC and SCPRSA social media post recognizing your CONNECT sponsorship (post will include your company logo, social media account tag and description of your services)
- AAF Midlands, IABC/SC and SCPRSA newsletter recognition
- Recognition on event signage and materials
$500 SILVER SPONSOR (4 available — coffee bar, morning break, lunch or afternoon break)
- Two attendee registrations for meals and all sessions (registration code will be sent to the sponsor coordinator)
- Logo displayed on AAF Midlands, IABC/SC and SCPRSA websites with link to company website
- One dedicated AAF Midlands, IABC/SC and SCPRSA social media post recognizing your CONNECT sponsorship (post will include your company logo, social media account tag and description of your services)
- AAF Midlands, IABC/SC and SCPRSA newsletter recognition
- Recognition on event signage and materials
- Logo displayed at coffee bar, morning break, lunch or afternoon break based on availability
$500 HAPPY HOUR SPONSOR (2 available – Appetizers and drink tab starter)
- Two attendee registrations for meals and all sessions (registration code will be sent to the sponsor coordinator)
- Logo displayed on AAF Midlands, IABC/SC and SCPRSA websites
- One dedicated AAF Midlands, IABC/SC and SCPRSA social media post recognizing your CONNECT sponsorship (post will include your company logo, social media account tag and description of your services)
- AAF Midlands, IABC/SC and SCPRSA newsletter recognition
- Recognition on event signage and materials
- Logo displayed on appetizer buffet OR logo displayed on drink ticket good for one drink based on availability
$500 LANYARD SPONSOR (1 available)
- Two attendee registrations for meals and all sessions (registration code will be sent to the sponsor coordinator)
- Co-branded lanyard with conference logo and your company logo provided to all attendees
- Logo displayed on AAF Midlands, IABC/SC and SCPRSA websites
- Recognition on event signage and materials
$250 CONTENT SPONSOR (6 available)
- One attendee registration for meals and all sessions (registration code will be sent to the sponsor coordinator)
- Logo displayed on AAF Midlands, IABC/SC and SCPRSA websites
- Recognition on event signage and materials
$100 EXHIBITOR SPONSOR (8:30 a.m. to 1 p.m.) (4 available)
- One 3 x 6 foot table will be provided. You will be responsible for a tablecloth and your display materials.
- One ticket to the CONNECT Conference luncheon.
The registration code will be sent to the sponsor coordinator to register the additional attendees from their business.