Aug 6: Content Isn’t Something You Read, It’s Something You Do

How are you writing for your website? Re-think how you approach your digital content and online presence. User experience and website development firm True Matter, and their Director of Content Strategy Bailey Lewis, will walk you through the ins-and-outs of improving the UX of your site. The way you write for the web should be much different than the way you write for traditional media. That’s because, with very few exceptions, people aren’t reading our sites and apps word for word. Instead, they’re scanning to find the words that will help them get something done. Yet our websites and applications still force people to toil through walls of text that stretch from here to the moon. When our online visitors encounter this kind of dense, frustrating content, they run in the other direction. Over time, this dilutes our communication efforts, hurts engagement, and erodes market share. We need to entirely rethink the way we approach words online. We have to demand the right words, in the right place, doing the right job. I’m calling for a digital content revolution. Join me and start creating effective, usable content online. Bio: As director of content strategy at user experience consulting firm truematter, Bailey oversees the content and writing initiatives for all UX projects. Her work is informed by researching and testing digital products with real users. She works with regional, national, and Fortune 500 clients on UX and content strategy projects, from definition through implementation. A writer her entire career, Bailey advocates for straightforward, user-centric web content with the right words in the right place doing the right job. She regularly...

Call for Entries: 2019 IABC/SC Palmetto Awards

2019 IABC/SC Palmetto Awards Celebrating South Carolina’s Best and Brightest Communicators. PRINTABLE CALL FOR ENTRIES   We are now accepting entries for the 2019 Palmetto Awards and it’s time to enter your work! The South Carolina chapter of the International Association of Business Communicators will honor winners at an awards reception this November. To be considered, all you have to do is upload your entry and work samples here after registering. Judging and Winning Entries are judged and scored individually, not against other entries in a category. An entry can receive an Award of Merit or an Award of Excellence based on the score. Click here to view the rules. Types of Entries Entries range from communication management, visual communications, media relations, and much more. If you can communicate it, odds are you can submit if for an award!  Click here to view all award categories. Contest Period, Deadlines and Details DEADLINE EXTENDED! We will be accepting submissions NOW UNTIL AUGUST 8! All entries must have been produced between June 1, 2018 and May 31, 2019 to qualify. You do not have to be an IABC member to enter, but members do receive discount pricing. Contest Details Click here to view the full entry guidelines. Here is how to enter: Select a work sample. Tell your best story. Choose a category. You may enter the same work sample in multiple categories. Complete the work plan. Each entry must have a separate work plan. Upload your completed entry* here. Pay the entry fee with a check, credit card or money order. *Incomplete entries will be disqualified. Entry Fees IABC Members:...

Mar 5: What’s up with OTT?

Join us to gain insight to the platform, what the data qualifiers are on viewers, and how they’re collected. About the Speaker: Ashleigh Anderson Hammond is the Regional Digital Sales Manager for Sinclair Broadcast Group. With 16 years of experience in the digital marketing arena, she is currently responsible for digital products and growth in North Carolina, South Carolina, Virginia and Western Tennessee.    ...

Feb. 12: Brand Development and Recognition –  Serve & Connect

Founded as Heroes in Blue in the wake of the tragic death of Forest Acres Police Department Officer Gregory Alia, Serve & Connect bridges the gap between law enforcement and the greater-Midlands community. With a focus on creating community empowerment, trust and impact, hear from Founder & CEO Kassy Alia Ray about how she developed the nonprofit, its brand, and brand recognition through community partnerships and street-level needs. Kassy is also adept at controlling her story and messaging, both personally and professionally. About Kassy: Kassy Alia Ray is the Chief Executive Officer and Founder of Serve & Connect. She founded Serve & Connect in memory of her late husband, Officer Gregory Alia who was killed in the line of duty on September 30, 2015. Under her leadership, Serve & Connect has grown from a hashtag to a movement for change, touching countless lives and receiving national attention for its impact. Kassy has received several awards in recognition of her service to community, including the South Carolina Law Enforcement Citizen of the Year (2016), Central Carolina Community Foundation’s Individual Philanthropist of the Year (2017), the Post and Courier’s Golden Pen Award (2017), City of Columbia Police Department’s Outstanding Citizen (2018), The State Newspaper’s “Top 20 under 40” (2018), Columbia Business Monthly’s Top 35 under 35 (2018), and Midlands Fatherhood Coalition’s Hero of the Year (2018). Kassy earned her Master’s in Clinical-Community Psychology from the University of South Carolina and is working to complete her doctorate. She is the proud mom to son, Salvatore, and in October 2018 married Mitch Ray.     When: Tuesday, February 12, from 11:45 a.m. to 1:15...

Jan 17: The “LIVE” Connection to Brand Building

Hear from Roshanda Pratt, a digital media pioneer, live stream expert, speaker and storyteller strategist about using live streaming to take your brand to the next level. Roshanda is a two-time Amazon best-selling author, Huffington Post contributor, and host of her own self-produced Facebook Live show, “The Rosho Live.”   When: Thursday, January 17 from 11:45 a.m. to 1:15 p.m. Where: Nexsen Pruet, 1230 Main Street, 7th Floor, Columbia, SC 29201 Dress Code: Business attire Registration Deadline: Wednesday, January 16,...

Thursday, Dec. 13: Jingle Mingle

5:30 – 8:00 p.m. Liberty Tap Room FREE! Appetizers, Cash Bar, Holiday Cheer! Join advertising, design, marketing and public relation professionals across the Midlands to ring in the holidays with cocktails and heavy hors d’oeuvres! This year’s Jingle Mingle will be a FREE event with a cash bar. Participating organizations include AAF of the Midlands, IABC/SC, AIGA South Carolina, South Carolina Chapter of the Public Relations Society of America, AMA Columbia, and Legal Marketing Association/Southeast Region. This party is free to attend, but please RSVP...