Aug 6: Content Isn’t Something You Read, It’s Something You Do

How are you writing for your website? Re-think how you approach your digital content and online presence. User experience and website development firm True Matter, and their Director of Content Strategy Bailey Lewis, will walk you through the ins-and-outs of improving the UX of your site. The way you write for the web should be much different than the way you write for traditional media. That’s because, with very few exceptions, people aren’t reading our sites and apps word for word. Instead, they’re scanning to find the words that will help them get something done. Yet our websites and applications still force people to toil through walls of text that stretch from here to the moon. When our online visitors encounter this kind of dense, frustrating content, they run in the other direction. Over time, this dilutes our communication efforts, hurts engagement, and erodes market share. We need to entirely rethink the way we approach words online. We have to demand the right words, in the right place, doing the right job. I’m calling for a digital content revolution. Join me and start creating effective, usable content online. Bio: As director of content strategy at user experience consulting firm truematter, Bailey oversees the content and writing initiatives for all UX projects. Her work is informed by researching and testing digital products with real users. She works with regional, national, and Fortune 500 clients on UX and content strategy projects, from definition through implementation. A writer her entire career, Bailey advocates for straightforward, user-centric web content with the right words in the right place doing the right job. She regularly...

Mar 5: What’s up with OTT?

Join us to gain insight to the platform, what the data qualifiers are on viewers, and how they’re collected. About the Speaker: Ashleigh Anderson Hammond is the Regional Digital Sales Manager for Sinclair Broadcast Group. With 16 years of experience in the digital marketing arena, she is currently responsible for digital products and growth in North Carolina, South Carolina, Virginia and Western Tennessee.    ...

Feb. 12: Brand Development and Recognition –  Serve & Connect

Founded as Heroes in Blue in the wake of the tragic death of Forest Acres Police Department Officer Gregory Alia, Serve & Connect bridges the gap between law enforcement and the greater-Midlands community. With a focus on creating community empowerment, trust and impact, hear from Founder & CEO Kassy Alia Ray about how she developed the nonprofit, its brand, and brand recognition through community partnerships and street-level needs. Kassy is also adept at controlling her story and messaging, both personally and professionally. About Kassy: Kassy Alia Ray is the Chief Executive Officer and Founder of Serve & Connect. She founded Serve & Connect in memory of her late husband, Officer Gregory Alia who was killed in the line of duty on September 30, 2015. Under her leadership, Serve & Connect has grown from a hashtag to a movement for change, touching countless lives and receiving national attention for its impact. Kassy has received several awards in recognition of her service to community, including the South Carolina Law Enforcement Citizen of the Year (2016), Central Carolina Community Foundation’s Individual Philanthropist of the Year (2017), the Post and Courier’s Golden Pen Award (2017), City of Columbia Police Department’s Outstanding Citizen (2018), The State Newspaper’s “Top 20 under 40” (2018), Columbia Business Monthly’s Top 35 under 35 (2018), and Midlands Fatherhood Coalition’s Hero of the Year (2018). Kassy earned her Master’s in Clinical-Community Psychology from the University of South Carolina and is working to complete her doctorate. She is the proud mom to son, Salvatore, and in October 2018 married Mitch Ray.     When: Tuesday, February 12, from 11:45 a.m. to 1:15...

Jan 17: The “LIVE” Connection to Brand Building

Hear from Roshanda Pratt, a digital media pioneer, live stream expert, speaker and storyteller strategist about using live streaming to take your brand to the next level. Roshanda is a two-time Amazon best-selling author, Huffington Post contributor, and host of her own self-produced Facebook Live show, “The Rosho Live.”   When: Thursday, January 17 from 11:45 a.m. to 1:15 p.m. Where: Nexsen Pruet, 1230 Main Street, 7th Floor, Columbia, SC 29201 Dress Code: Business attire Registration Deadline: Wednesday, January 16,...

Thursday, Dec. 13: Jingle Mingle

5:30 – 8:00 p.m. Liberty Tap Room FREE! Appetizers, Cash Bar, Holiday Cheer! Join advertising, design, marketing and public relation professionals across the Midlands to ring in the holidays with cocktails and heavy hors d’oeuvres! This year’s Jingle Mingle will be a FREE event with a cash bar. Participating organizations include AAF of the Midlands, IABC/SC, AIGA South Carolina, South Carolina Chapter of the Public Relations Society of America, AMA Columbia, and Legal Marketing Association/Southeast Region. This party is free to attend, but please RSVP...

November 15: CONNECT 2018!

The South Carolina chapters of the International Association of Business Communicators and the Public Relations Society of America are bringing together communication professionals to CONNECT and learn about building your brand, controlling your narrative, marketing your company, pitching the media and more. This one-day statewide conference will educate new and seasoned professionals on industry-leading topics. #SCconnect CONNECT2018 is open to all members and non-members of each organization, along with any other communications professional interested in attending.   See the conference website for agenda with session details and speaker bios.   In addition to a day loaded with important and timely topics and discussions, we will have a continental breakfast and networking lunch available. Registration is required. Walk-ups are welcome but food may not be guaranteed. We can’t wait to see you at the CONNECT2018 conference! Be prepared to get inspired and motivated to be an even better communicator and marketing professional! When: Thursday, November 15, 2018, 8:30 AM – 4:45 PM Where: The Hall at Senate’s End, 320 Senate St., Columbia, SC 29201 Dress Code: Business Attire View Connect2018 Website for More Information Registration Deadlines: Early Bird Ends: Oct. 31 · IABC/PRSA Member – $125 · Non-member: $150 · Student: $50 Full Cost: Nov. 1-Nov. 9 · IABC/PRSA Member – $150 · Non-member: $175 · Student: $50 Walkups: Nov. 10-Nov. 15 · IABC Member, Non-member or Student:...