Join us for a lunch and learn covering how to design an engaging communications strategy that puts social media first without the stress. Social media is now frontline communications, and the stakes have never been higher. For busy communicators, it can feel nonstop and overwhelming. In this session, you’ll learn practical, social‑first strategies to move from reactive posting to purposeful execution. Walk away with simple systems that reduce stress, sharpen your message, and help you connect with your audience where they already are.

About the Speaker:

Michelle Proffitt | Public Safety Information Director – University of South Carolina Division of Law Enforcement

With more than 15 years of communications experience, including a decade in public safety, Michelle specializes in social-first strategies that help organizations communicate clearly, build trust and connect with audiences in today’s fast-moving digital landscape.

Her career includes roles with the Lexington County Sheriff’s Department and the Pinellas County Sheriff’s Office, where she managed online communications during high-profile and rapidly evolving situations.

Michelle holds a Master’s degree in Integrated Marketing Communications from Marist University and is a Master Public Information Officer through the University of Tennessee and FBI-LEEDA.

When: 

Tuesday, March 31 | 11:45 a.m. – 1 p.m.

Where:

South Carolina Association of Counties
1919 Thurmond Mall First Floor Training Room
Columbia, SC 29201

Registration Fees:

• IABC Member: $20
• Non-member: $35
• Student: $20
• Walk-up: $35 (March 27 through day of the event)