During this lunch and learn, content strategist and copywriter Ben Culbreth will share practical guidance for creating content that balances search visibility with a clear, natural, human-focused voice. Attendees will learn how to identify and incorporate SEO keywords without forcing them into the copy, avoid common SEO writing mistakes, and about tools and resources that can strengthen their content development process. In an ever-growing digital world, this session will offer useful strategies for writing content that connects with audiences.
When:
Tuesday, Aug. 4 | 11:45 a.m. – 1 p.m.
Where:
Farm Bureau Insurance – Auditorium
724 Knox Abbott Dr.
Cayce, SC 29033
Registration Fees:
- IABC Member: $20
- Non-member: $25
- Student: $20
- Walk-up: $35 (Aug. 1 through day of the event)