June 19: IABC/SC Miniconference Stay Bright: Enhance Your Skills this Summer

  ENHANCE YOUR SKILLS THIS SUMMER Stay bright by sharpening your skills during our summer mini conference! Summer may be here, but avoid mental “vacation mode” and Stay Bright with the 2019 IABC/SC Miniconference! Join us for an afternoon of networking and speaker programming designed to keep you at the top of your game. The Wednesday, June 19 event will be from 11:30 a.m. to 5 p.m. at the University of South Carolina School of Journalism in Columbia. Lunch is included. The cost is $45 for IABC/SC members, $55 for non-members, $35 for students on or before noon June 18th and $65 through day-of walk-ups. Please contact Emily Eckert at emily@npstrat.com for additional information. Sessions and Speakers Experience Columbia SC Sports & March Madness 2019 It takes a team of blue-chip talent – on and off the court – to draw up and execute the perfect play. Hear from Experience Columbia’s Scott Powers about how one weekend of March Madness basketball impacted a city in every way, from economic impact and logistics to entertainment and events. Learn more about what it takes to win an NCAA bid, and how Experience Columbia is working to get the tournament to return. Social Media Insights Lab & UofSC Insights Initiative UofSC School of Journalism vets Randy Covington and Kaitlyn Park break down what the university’s new Social Media Insights Lab is and can be – from tracking metrics and analytics to training the next generation of social media professionals, right here in the Midlands. Plus, join for a tour of the lab. Managing Information On-The-Go: Public Information Officer Panel The fast-paced, online world of...

April 5: What’s Brewing in SC?

A look into South Carolina’s brewery scene Hear from South Carolina brewery and beverage expert Brook Bristow on the Palmettos State’s craft beer scene. What hurdles do brewers face, from promotion to legislation, and everything in between. Attendees will have the opportunity to tour one of the Midland’s newest breweries (Steel Hands Brewing), and tasting may be available. Join us, and fellow communications professionals, to redefine happy hour! About the Speaker: Brook Bristow is one the nation’s leading craft beverage attorneys and is the founder of Bristow Beverage Law, a South Carolina-based law firm which primarily focuses on the representation of those in the craft beer, wine and spirits industries. A prominent advocate for alcohol law modernization in the South, Bristow also serves as the Executive Director of the South Carolina Brewers...

January 11: Intellectual Property for the Public Relations and Marketing Professional

Learn how to secure and protect intellectual property across the spectrum of patents, trademarks, copyrights and trade secrets during this interactive presentation. Doug Lineberry will discuss areas of concern such as use of third party materials, properly securing ownership of independent contractor/artist materials, as well as educating the public relation and marketing professional on how to best protect their client’s intellectual property. Doug Lineberry Doug Lineberry  practices on the McNair intellectual property unit with a focus in intellectual property representation including patent, trademark and copyright protection. He assists clients with protecting intellectual property through patent, trademark and copyright prosecution, as well as intellectual property litigation. Lineberry has significant experience drafting and successfully prosecuting patent applications for mechanical, biological and chemical technologies. He also helps clients with establishing and protecting trademark portfolios, guarding same against improper third party use and conducting enforcement actions.   When: Thursday, January 11, 2018, 11:45 AM  – 1:15 PM Where: Farm Bureau Insurance, 724 Knox Abbott Dr, Cayce, South Carolina 29033. Please park in the fenced parking lot directly behind the building across F Avenue. The main entrance to the building faces the parking lot. Dress Code: Business...

Sept. 28: Marketing Charleston as a Global Business Destination

Why are businesses, professionals, and entrepreneurs attracted to the Charleston region? Answer: Our unique advantages, which include our natural beauty, world-class culture, scrumptious food, beautifully-preserved historic architecture, and competitive job opportunities. For businesses, we also offer a fast-growing population (with an average of 34 people a day moving here), skilled workers, access to global markets, and diverse real estate options. Yet, some residents question if there’s too much growth. Aren’t tourists, business people and other outsiders already overrunning the place and undeniably altering it for the worse? Consider the problems with affordability, transportation and infrastructure. So how does the Charleston region market itself to become a more global destination for business, entrepreneurs and talent?  Please join us for our first luncheon on Thursday, September 28, from 11:30 am to 1 pm for a conversation on how Charleston is transforming into a dynamic resilient business community. We’ll discuss the value of this new identity, as well as the implications. If you join us, you’ll also hear a call to action. We need business people, especially those with communication and marketing skills, to serve as advocates to engage with the public about the benefits of being a global business region. Speaker: Claire Gibbons is the Director of Global Marketing & Communications for the Charleston Regional Development Alliance, the economic development agency for the three-county Charleston metro. As the “go to” source for the media about regional business developments, Claire directs a multi-tiered branding and communications program. This includes public relations, community relations, digital and content marketing, social media, and direct marketing for the CDRA. Claire has applied her expertise in corporate communications, issues management and...

June 22: Data, Dialogue & Directions

IABC/SC is powering up its efforts to bring Charleston area business communicators together to meet other professionals, enjoy relevant programming, and explore professional opportunities. Please join us for our second event on Thursday, June 22, from 5 to 6:30 pm for a “data, dialogue & directions” get-together. This will be an opportunity for senior communication professionals to share recent experiences, discuss any challenging work situations we’re facing, and serve as a “brain trust” for each other to explore the best directions to take. Longtime IABC member and brain-friendly meeting facilitator Liz Guthridge promises to engage you and others in conversation that will elicit helpful insights for you. She’ll also be prepared to lead the group in a lean rapid problem-solving exercise for anyone who’s interested in tapping into the power of the group for specific help. The event is $10 for members and students, $15 for non-members to cover light refreshments and expenses. Thanks to Thomas Heath for hosting us at the Life Guidance Center. When: Thursday, June 22, 2017 5:00 PM  – 6:30 PM Where: The Life Guidance Center, 3030 Ashley Town Drive, Building B-203, Charleston, South Carolina 29414 Fees: Happy Hour Event – Non-members $15.00 | Members & Students $10.00 Registration deadline: Wednesday, June 21, 2017 Questions? Email liz.guthridge@connectconsultinggroup.com or...

May 8: Bringing the World to South Carolina

A joint luncheon with the Columbia World Affairs Council Tourism is the number one industry in South Carolina. From the best beaches and golf courses in the world to unmatched cultural richness and history in the US, South Carolina is an attractive destination for pleasure and business, tourism and trade. Join CWAC and IABC/SC for a joint luncheon on South Carolina Department of Parks, Recreation & Tourism’s efforts to let potential visitors from around the globe know that our state is Just Right. Our guest speaker is Dolly Chewning and it’s her job to bring the world to SC. As SCPRT’s International Sales and Marketing Manager, Dolly works to influence long-haul consumers in targeted markets to purchase and experience South Carolina’s products and services. She works to create awareness of and desire for South Carolina vacations among consumers in key targeted international markets. She has been with the State Tourism Office for over 18 years. Dolly has executed well developed trade initiatives and strategies in markets such as Canada, China, Brazil, France, Italy, the UK and Benelux countries. Her direction for strategies that provide exposure to South Carolina’s tourism product serve to ensure tourism as a vital and dynamic element in the state’s economic development. The program leverages relationships with the regional marketing organization Travel South USA and the nation’s tourism promotion program Brand USA and statewide tourism partners to further strengthen its presence in targeted international markets. This increased collaboration between the state, region, and national destination marketing organizations has put South Carolina in the forefront as a vacation choice for international travelers. Having grown up with a...