Sept. 28: Marketing Charleston as a Global Business Destination

Why are businesses, professionals, and entrepreneurs attracted to the Charleston region? Answer: Our unique advantages, which include our natural beauty, world-class culture, scrumptious food, beautifully-preserved historic architecture, and competitive job opportunities. For businesses, we also offer a fast-growing population (with an average of 34 people a day moving here), skilled workers, access to global markets, and diverse real estate options. Yet, some residents question if there’s too much growth. Aren’t tourists, business people and other outsiders already overrunning the place and undeniably altering it for the worse? Consider the problems with affordability, transportation and infrastructure. So how does the Charleston region market itself to become a more global destination for business, entrepreneurs and talent?  Please join us for our first luncheon on Thursday, September 28, from 11:30 am to 1 pm for a conversation on how Charleston is transforming into a dynamic resilient business community. We’ll discuss the value of this new identity, as well as the implications. If you join us, you’ll also hear a call to action. We need business people, especially those with communication and marketing skills, to serve as advocates to engage with the public about the benefits of being a global business region. Speaker: Claire Gibbons is the Director of Global Marketing & Communications for the Charleston Regional Development Alliance, the economic development agency for the three-county Charleston metro. As the “go to” source for the media about regional business developments, Claire directs a multi-tiered branding and communications program. This includes public relations, community relations, digital and content marketing, social media, and direct marketing for the CDRA. Claire has applied her expertise in corporate communications, issues management and...

June 22: Data, Dialogue & Directions

IABC/SC is powering up its efforts to bring Charleston area business communicators together to meet other professionals, enjoy relevant programming, and explore professional opportunities. Please join us for our second event on Thursday, June 22, from 5 to 6:30 pm for a “data, dialogue & directions” get-together. This will be an opportunity for senior communication professionals to share recent experiences, discuss any challenging work situations we’re facing, and serve as a “brain trust” for each other to explore the best directions to take. Longtime IABC member and brain-friendly meeting facilitator Liz Guthridge promises to engage you and others in conversation that will elicit helpful insights for you. She’ll also be prepared to lead the group in a lean rapid problem-solving exercise for anyone who’s interested in tapping into the power of the group for specific help. The event is $10 for members and students, $15 for non-members to cover light refreshments and expenses. Thanks to Thomas Heath for hosting us at the Life Guidance Center. When: Thursday, June 22, 2017 5:00 PM  – 6:30 PM Where: The Life Guidance Center, 3030 Ashley Town Drive, Building B-203, Charleston, South Carolina 29414 Fees: Happy Hour Event – Non-members $15.00 | Members & Students $10.00 Registration deadline: Wednesday, June 21, 2017 Questions? Email liz.guthridge@connectconsultinggroup.com or...

May 8: Bringing the World to South Carolina

A joint luncheon with the Columbia World Affairs Council Tourism is the number one industry in South Carolina. From the best beaches and golf courses in the world to unmatched cultural richness and history in the US, South Carolina is an attractive destination for pleasure and business, tourism and trade. Join CWAC and IABC/SC for a joint luncheon on South Carolina Department of Parks, Recreation & Tourism’s efforts to let potential visitors from around the globe know that our state is Just Right. Our guest speaker is Dolly Chewning and it’s her job to bring the world to SC. As SCPRT’s International Sales and Marketing Manager, Dolly works to influence long-haul consumers in targeted markets to purchase and experience South Carolina’s products and services. She works to create awareness of and desire for South Carolina vacations among consumers in key targeted international markets. She has been with the State Tourism Office for over 18 years. Dolly has executed well developed trade initiatives and strategies in markets such as Canada, China, Brazil, France, Italy, the UK and Benelux countries. Her direction for strategies that provide exposure to South Carolina’s tourism product serve to ensure tourism as a vital and dynamic element in the state’s economic development. The program leverages relationships with the regional marketing organization Travel South USA and the nation’s tourism promotion program Brand USA and statewide tourism partners to further strengthen its presence in targeted international markets. This increased collaboration between the state, region, and national destination marketing organizations has put South Carolina in the forefront as a vacation choice for international travelers. Having grown up with a...

April 4: Evolving the Columbia SC Voice: Tourism Marketing and Branding for The Real Southern Hot Spot

These are modern times, y’all and Columbia SC is defining Southern for a new era. Find out how the Experience Columbia SC team tells the story of a vibrant city bursting with big ideas, forward thinkers and modern attitudes to drive a rapidly growing tourism industry in our region. Many don’t realize it, but tourism is a 1.9 billion dollar industry for the Columbia region. Our area hosted over 14 million out-of-area visitors last year, and those numbers are on the rise as we host more and more meetings, conventions, sporting events and leisure travelers. Explore how the Columbia SC brand has evolved over the years to reflect a growing Columbia SC. Guest speaker: Kelly Barbrey, VP of Sales & Marketing for Experience Columbia, SC Barbrey has worked for Experience Columbia SC (formerly the Midlands Authority for Conventions, Sports & Tourism) for 13 years. Prior to her move to Columbia SC the Georgia native worked for the Athens GA Convention & Visitors Bureau for three years. Kelly holds a journalism degree from The University of Georgia and prior to her work in the destination marketing industry was associate editor for a business and lifestyle magazine in her hometown of Atlanta. Kelly and her husband Jonathan have two daughters, ages nine and six. When: Tuesday, April 4, 2017, from 11:45 a.m. to 1:15 p.m. Where: Columbia Metropolitan Convention Center, 1101 Lincoln St, Columbia, SC 29201.  We will meet in the Carolina Room on the Lower level of the Convention Center. Parking: Attendees may park in the Convention Center lot (between the Convention Center and Colonial Life Arena) free of charge. If that lot...

Feb. 7: Beyond the Library Walls

Feb. 7: Beyond the Library Walls Richland Library is one of the most progressive public libraries in the country and one of Richland County’s most valued assets. It’s an award-winning, forward-thinking organization focused on enhancing the quality of life for all local residents. And, in keeping with a long history of visionary leadership, Richland Library is currently reimaging what it means to be a public library in the 21st century. Today, the library is in the midst of a multi-year, $59 million dollar construction project – rebuilding, building and renovating in locations throughout the county. As these new and renovated spaces are opening, a vision is coming to life: Richland Library is not just a place where books are stored, but a place where learning occurs – in all its many forms. Richland Library’s Chief Program and Innovation Officer, Tony Tallent, will walk through key points of this new vision and current approaches to how a public library provides truly impactful services. Phillip Higgins, Director of Marketing and Digital Strategy will discuss how they’ve gone about marketing this new vision to both loyal library lovers and new customers, and how these lessons can apply to other businesses and organizations challenged with changes in messaging, marketing and customer experience initiatives. When: Tuesday, February 7, 2017, from 11:45 a.m. to 1:15 p.m. Where: The recently renovated Richland Library North Main, 5306 N. Main Street, Columbia, SC 29203 Registration deadline: Noon, Monday, February 6, 2017 Click here to register for this event. For more information: Please contact IABC/SC VP of Professional Development and Programs – Ginny Jones, 803.217.9501   Guest Speakers:   Tony Tallent Tony serves as the Chief Program and Innovation Officer...

Sept. 13: Music to our Ears

Sept. 13: Music to our Ears Join IABC/SC for a professional development lunch on Tuesday, Sept. 13, at Music Farm, 1022 Senate St., with lunch provided by Tin Roof. Learn about the unique communications-related challenges associated with creating, operating and promoting Columbia’s premier mid-sized concert venue, Music Farm, which opened in September 2014. Trae Judy (pictured), partner in Music Farm Productions, and the company’s marketing director, Thomas Glasgow, will share the story behind the transformation of a decades-old warehouse into a multi-use event and concert facility. They also will discuss efforts toward further cultivating Columbia’s music scene through effective communications. When:                    Tuesday, September 13, 2016 11:45 AM  –  1:15 PM Where:                  The Music Farm 1022 Senate St. Columbia, South Carolina 29201 Dress Code:         Business attire View Details, Fees, and Location Registration Deadline:           By Noon, Monday, September 12, 2016 Register Here...