April 4: Evolving the Columbia SC Voice: Tourism Marketing and Branding for The Real Southern Hot Spot

These are modern times, y’all and Columbia SC is defining Southern for a new era. Find out how the Experience Columbia SC team tells the story of a vibrant city bursting with big ideas, forward thinkers and modern attitudes to drive a rapidly growing tourism industry in our region. Many don’t realize it, but tourism is a 1.9 billion dollar industry for the Columbia region. Our area hosted over 14 million out-of-area visitors last year, and those numbers are on the rise as we host more and more meetings, conventions, sporting events and leisure travelers. Explore how the Columbia SC brand has evolved over the years to reflect a growing Columbia SC. Guest speaker: Kelly Barbrey, VP of Sales & Marketing for Experience Columbia, SC Barbrey has worked for Experience Columbia SC (formerly the Midlands Authority for Conventions, Sports & Tourism) for 13 years. Prior to her move to Columbia SC the Georgia native worked for the Athens GA Convention & Visitors Bureau for three years. Kelly holds a journalism degree from The University of Georgia and prior to her work in the destination marketing industry was associate editor for a business and lifestyle magazine in her hometown of Atlanta. Kelly and her husband Jonathan have two daughters, ages nine and six. When: Tuesday, April 4, 2017, from 11:45 a.m. to 1:15 p.m. Where: Columbia Metropolitan Convention Center, 1101 Lincoln St, Columbia, SC 29201.  We will meet in the Carolina Room on the Lower level of the Convention Center. Parking: Attendees may park in the Convention Center lot (between the Convention Center and Colonial Life Arena) free of charge. If that lot...

Feb. 7: Beyond the Library Walls

Feb. 7: Beyond the Library Walls Richland Library is one of the most progressive public libraries in the country and one of Richland County’s most valued assets. It’s an award-winning, forward-thinking organization focused on enhancing the quality of life for all local residents. And, in keeping with a long history of visionary leadership, Richland Library is currently reimaging what it means to be a public library in the 21st century. Today, the library is in the midst of a multi-year, $59 million dollar construction project – rebuilding, building and renovating in locations throughout the county. As these new and renovated spaces are opening, a vision is coming to life: Richland Library is not just a place where books are stored, but a place where learning occurs – in all its many forms. Richland Library’s Chief Program and Innovation Officer, Tony Tallent, will walk through key points of this new vision and current approaches to how a public library provides truly impactful services. Phillip Higgins, Director of Marketing and Digital Strategy will discuss how they’ve gone about marketing this new vision to both loyal library lovers and new customers, and how these lessons can apply to other businesses and organizations challenged with changes in messaging, marketing and customer experience initiatives. When: Tuesday, February 7, 2017, from 11:45 a.m. to 1:15 p.m. Where: The recently renovated Richland Library North Main, 5306 N. Main Street, Columbia, SC 29203 Registration deadline: Noon, Monday, February 6, 2017 Click here to register for this event. For more information: Please contact IABC/SC VP of Professional Development and Programs – Ginny Jones, 803.217.9501   Guest Speakers:   Tony Tallent Tony serves as the Chief Program and Innovation Officer...

Sept. 13: Music to our Ears

Sept. 13: Music to our Ears Join IABC/SC for a professional development lunch on Tuesday, Sept. 13, at Music Farm, 1022 Senate St., with lunch provided by Tin Roof. Learn about the unique communications-related challenges associated with creating, operating and promoting Columbia’s premier mid-sized concert venue, Music Farm, which opened in September 2014. Trae Judy (pictured), partner in Music Farm Productions, and the company’s marketing director, Thomas Glasgow, will share the story behind the transformation of a decades-old warehouse into a multi-use event and concert facility. They also will discuss efforts toward further cultivating Columbia’s music scene through effective communications. When:                    Tuesday, September 13, 2016 11:45 AM  –  1:15 PM Where:                  The Music Farm 1022 Senate St. Columbia, South Carolina 29201 Dress Code:         Business attire View Details, Fees, and Location Registration Deadline:           By Noon, Monday, September 12, 2016 Register Here...